Darwin’s theories of evolution have changed and affected aspects of marketing in numerous ways. Mainly the concept of natural selection and the ‘Survival of the fittest’ which was put across by Darwin heavily links in with how businesses compete with one another and thus how they market themselves and products in order to attract customers and therefore make money. As well as this concept the theory of how psychology and social behaviour amongst animals in the way they are treated by one another and their role in the world is heavily linked in with that of the human race as well. With this theory which Darwin has considered I believe it has mainly affected cosmetic companies in particular how they target women and advertise to the needs of their changing nature in today’s society.
Darwin’s theory of natural selection and the idea of the ‘survival of the fittest has changed companies’ of today’s understanding and way of thinking in terms of marketing their products and/or the business itself. The idea of natural selection is “the process whereby organisms better adapted to their environment tend to survive and produce more offspring.” (Oxford Dictionary) This is the same concept which businesses have to adopt to remain competitive in the market place due to the ever changing nature of the business environment. The idea that the strong species will survive al and thus the weak will die out in the animal world is the same in the business world. For example the development of technology has resulted in products and companies becoming extinct due to the fact that they are unable to compete with the advanced technological products in the market it operates in. This may be due to the small size of the company and not having a wide loyal customer base to maintain sales or lack of money to