DrAshrafElsafty E RM 43H MidTerm Amir Refaae Mahros
Dr. Ashraf Elsafty
Research Methods
ESLSCA 45A
Mid term Exam
Part ONE
Q
1
Part 1:
When is Applied research, as distinct from Basic research, useful?
(about 4 lines)
2
Critique the following research done in a service industry as to the extent to which it meets “the hallmarks of scientific investigation”.
(About 4 paragraphs)
The Friendly Telephone Company: Customer complaints were mounting, and letters of complaint regarding the problems they experienced with the residential telephone lines were constantly pouring in at the Friendly Telephone Company. The company wanted to pinpoint the specific problems and take corrective action.
Researchers were called in, and they spoke to a number of customers, noting down the nature of the specific problems they faced. Since the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results are expected to be fairly accurate with at least an 85% chance of success in problem solving. The researchers will make recommendations to the company based on the results of data analysis.
3
Explain the processes of deduction and induction, giving an example of each. (about 2-3 paragraphs).
4
How would you describe the research process? (about 4 paragraph) 5
Why is it important to gather information on the background of the organization? (about 2 paragraph)
6
How would you go about doing a literature survey in the area of business ethics? (about 4-6 lines)
7
What is the purpose of the literature survey? (4-6 statements)
8
Why is appropriate citation important? What are the consequences of not giving credit to the source from which materials are extracted? (about 4-6 statements)
9
“The problem definition stage is perhaps more critical in the research process than the problem solution stage”. Discuss this statement. (about 4-6 lines)
10 Offer a clearly focused problem statement in the broad area of
Research Methods
ESLSCA 45A
Mid term Exam
Part ONE
Q
1
Part 1:
When is Applied research, as distinct from Basic research, useful?
(about 4 lines)
2
Critique the following research done in a service industry as to the extent to which it meets “the hallmarks of scientific investigation”.
(About 4 paragraphs)
The Friendly Telephone Company: Customer complaints were mounting, and letters of complaint regarding the problems they experienced with the residential telephone lines were constantly pouring in at the Friendly Telephone Company. The company wanted to pinpoint the specific problems and take corrective action.
Researchers were called in, and they spoke to a number of customers, noting down the nature of the specific problems they faced. Since the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results are expected to be fairly accurate with at least an 85% chance of success in problem solving. The researchers will make recommendations to the company based on the results of data analysis.
3
Explain the processes of deduction and induction, giving an example of each. (about 2-3 paragraphs).
4
How would you describe the research process? (about 4 paragraph) 5
Why is it important to gather information on the background of the organization? (about 2 paragraph)
6
How would you go about doing a literature survey in the area of business ethics? (about 4-6 lines)
7
What is the purpose of the literature survey? (4-6 statements)
8
Why is appropriate citation important? What are the consequences of not giving credit to the source from which materials are extracted? (about 4-6 statements)
9
“The problem definition stage is perhaps more critical in the research process than the problem solution stage”. Discuss this statement. (about 4-6 lines)
10 Offer a clearly focused problem statement in the broad area of