Dr. Pepper Ten Vs. Skky Vodka

Dr.Pepper Ten VS. Skky Vodka (Better title in progress)

Advertisements now days are vastly different from what they were years ago, and that has everything to do with our culture changing. What used to be “not okay” or “vulgar”, is now not such a big deal. Such as using women in advertisements posed in promiscuous ways, in order to grab the attention of viewers. In order to capture the attention of a target group of consumers businesses are using sexual appeal, and directly stating their target audience. The two advertisements I will compare target the male audience in particular, one of the two does so without the promiscuity. The first advertisement is for Skky Vodka, and the other is Dr.Pepper Ten. The Skky Vodka ad is simple yet does a better job at demanding the viewers’ attention by using sexual appeal, versus the Dr.Pepper Ten ad that simple states who their consumer is and does so very bluntly.
Both advertisements share the target audience of men. The Skky Vodka ad does so by posing two women in front of a bottle of vodka, however the viewer can only see their lips, and within the lips of the women two cherries that are connected by the same stem. Using provocativeness to their advantage Skky Vodka has made their target consumer men. By the same token, Dr.Pepper has also made their target consumer men, however without using sexual appeal at all. In the Dr.Pepper Ten advertisement the only text on the ad simply state, “It’s not for women” in bolded gunmetal grey front. Dr.Pepper certainly made it clear of their target