Dr Pepper Industry Analysis
ASSIGNMENT – PART 3
DEVELOP AND IMPLEMENT A NEW STRATEGY AND ASSESS ITS FINANCIAL VIABILITY
This assignment has three parts:
PART-3(A): SELECT A NEW STRATEGY
PART-3(B): DEVELOP AN IMPLEMENTATION PLAN
PART-3(C): CONFIRM FINANCIAL VIABILITY OF THE PLAN
PART-3(A)
SELECTING A NEW STRATEGY
In the previous steps, you evaluated the current fit in the company and, in doing so, highlighted the major issues/problems faced by the firm. Your task now is to generate and evaluate possible solutions. Given your previous work, you probably have a number of ideas of what the company “could do”. Note that this is very different from what they “should do”. Following the process outlined below will help you move from generic “coulds” to justifiable “shoulds”. 1. DATA COLLECTION
This is where you can collect all your ideas, new and old, about what the company could do. Try to brainstorm here, being open and not rejecting things at this point. The intent is to get all of the ideas out on the table, and the only caveat is that the ideas be directed at solving the issues/problems addressed in the previous step. However, do try to channel your thinking into two broad categories:
Strategic Adjustments: These are changes in strategy components (goals, product/market, focus, value proposition and core activities) that the firm could consider
Dr Pepper Snapple Group can choose to offer a new energy drink product. (Product/Market Focus and Value Proposition)
DPSG can offer new cola drinks, such as a product resembling Coca-Cola or Pepsi. (Product/Market Focus and Value Proposition)
DPSG can market an existing, or new, product exclusively to women. This would be a response to some of the negative feedback from the Dr Pepper TEN "Just for Men" marketing campaign. (Product/Market Focus and Value Proposition)
Dr Pepper Snapple Group could explore the possibility of increasing its distribution in major cities, such as New York. One possible way to do this is by obtaining contracts
DEVELOP AND IMPLEMENT A NEW STRATEGY AND ASSESS ITS FINANCIAL VIABILITY
This assignment has three parts:
PART-3(A): SELECT A NEW STRATEGY
PART-3(B): DEVELOP AN IMPLEMENTATION PLAN
PART-3(C): CONFIRM FINANCIAL VIABILITY OF THE PLAN
PART-3(A)
SELECTING A NEW STRATEGY
In the previous steps, you evaluated the current fit in the company and, in doing so, highlighted the major issues/problems faced by the firm. Your task now is to generate and evaluate possible solutions. Given your previous work, you probably have a number of ideas of what the company “could do”. Note that this is very different from what they “should do”. Following the process outlined below will help you move from generic “coulds” to justifiable “shoulds”. 1. DATA COLLECTION
This is where you can collect all your ideas, new and old, about what the company could do. Try to brainstorm here, being open and not rejecting things at this point. The intent is to get all of the ideas out on the table, and the only caveat is that the ideas be directed at solving the issues/problems addressed in the previous step. However, do try to channel your thinking into two broad categories:
Strategic Adjustments: These are changes in strategy components (goals, product/market, focus, value proposition and core activities) that the firm could consider
Dr Pepper Snapple Group can choose to offer a new energy drink product. (Product/Market Focus and Value Proposition)
DPSG can offer new cola drinks, such as a product resembling Coca-Cola or Pepsi. (Product/Market Focus and Value Proposition)
DPSG can market an existing, or new, product exclusively to women. This would be a response to some of the negative feedback from the Dr Pepper TEN "Just for Men" marketing campaign. (Product/Market Focus and Value Proposition)
Dr Pepper Snapple Group could explore the possibility of increasing its distribution in major cities, such as New York. One possible way to do this is by obtaining contracts