Dr Pepper Ad Analysis

Dr.Pepper launched a new ad during the year of 2011, for their new and bold drink called Dr.Pepper 10. There featuring slogan was “It’s Not for Women”. They state that only the most virile gentleman is able to consume this drink, and this is also shown with the dull soda being wrapped with a greyish/silver can cover which depicts the lack of femininity in the advertisement, suggesting again that the drink should not be consumed by women. We will see how the audience of the 60’s would view the advertisement and contrast it with the audience in today’s society reacted. Audience in the 60’s will be able to endure the sexist comments made by the advertisement then currents society because the 60’s were more acceptable towards sexism as gender difference in terms of the different expectations and social roles of males and females were different, while the audience at current society will react more aggressively as now we have different expectations and social roles for both gender.
The 60’s was daunting amid time periods for women as men were perceived to
Which resulted in women having a higher stand in the social hierarchy, making them more equivalent to men in many corporate jobs now. As they have earned more respect in society, despite that, the ad was still launched which caused a furore for women in society and feminists. As the ad takes drastic measures to exclude, debase and marginalise females compared to our current time period. Even Though, minority of people in society may view this basically a comical advertisement showcase by Dr.Pepper. Women were disgraced and wanted to take the campaign down. Immediate reactions to the advertisements were tremendously adverse and led many women to start a dispute against Dr Pepper and the entirety of the