Dr Pepper 4Ps
4Ps (only place and promotion)
Place:
Indirect channel distribution marketing stragegy was exploited.
Initially had a very little supermarket stragegy
Maintain strong relationship with the distributors.
Inventing in coolers and vending machine.
(Details to convince): In the United States, Dr Pepper Snapple Group does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers.
Presently, Dr Pepper Snapple relies on its own bottling group to bottle and distribute its products in more than 30 states. And it is now also sold in Europe, Asia, Canada, Mexico, Australia,New Zealand (as an imported drink), South Africa (also as an imported drink), and South America.
Dr Pepper’s company in US
Promotion
Free source of communication was achieved
Secondary associations was also achieved
Support of off-beat personalities, achieve cult-like status
Use of real and natural communication means
Important of having spokesperson
(Details to convince) :In the 1960s, Dr Pepper released the "Charge" ad The "Be a Pepper" series referred to fans of Dr Pepper as "Peppers", and often featured crowd dance scenes with elaborate, over-the-top choreography. This became grist for a number of pop culture references and parodies. ( phần này tui có down clip, khi nào làm powerpoint send sau cho)
In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter. This idea appeared in the film
Years later, another example is in the video game Pikmin 2, where one of the collectible treasures is a Dr Pepper bottle cap. Also, it appeared on the books. They also started an onpack promotion for free ringtones with up to 20 to collect.
In 2010, Dr Pepper was part of a marketing/promotional
Place:
Indirect channel distribution marketing stragegy was exploited.
Initially had a very little supermarket stragegy
Maintain strong relationship with the distributors.
Inventing in coolers and vending machine.
(Details to convince): In the United States, Dr Pepper Snapple Group does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers.
Presently, Dr Pepper Snapple relies on its own bottling group to bottle and distribute its products in more than 30 states. And it is now also sold in Europe, Asia, Canada, Mexico, Australia,New Zealand (as an imported drink), South Africa (also as an imported drink), and South America.
Dr Pepper’s company in US
Promotion
Free source of communication was achieved
Secondary associations was also achieved
Support of off-beat personalities, achieve cult-like status
Use of real and natural communication means
Important of having spokesperson
(Details to convince) :In the 1960s, Dr Pepper released the "Charge" ad The "Be a Pepper" series referred to fans of Dr Pepper as "Peppers", and often featured crowd dance scenes with elaborate, over-the-top choreography. This became grist for a number of pop culture references and parodies. ( phần này tui có down clip, khi nào làm powerpoint send sau cho)
In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter. This idea appeared in the film
Years later, another example is in the video game Pikmin 2, where one of the collectible treasures is a Dr Pepper bottle cap. Also, it appeared on the books. They also started an onpack promotion for free ringtones with up to 20 to collect.
In 2010, Dr Pepper was part of a marketing/promotional