What is the difference among strategic, long-term, and short-term objectives? What is the relationship between objectives and goals? What are some examples of this relationship? Strategic goals are the carefully studies goals that the organization expects to achieve in the long term through the process of strategic planning. With strategic planning the organization is able to develop specific objectives/strategies in order to meet their goals. The purpose of strategic planning is to determine where the organization is going and how it's going to get there over the next year and beyond. Therefore, strategic planning is necessary because it lays the pathway for organizing, controlling, and testing, in order to make sure the organization achieves its goals successfully.
Long term objectives are the steps that the organization has developed in order to reach its long term goals. On the other hand, short term objectives are the steps that the organization has develops in order to reach its goals in the near future. Both short term and long term goals can be part of the strategic planning process.
The goals are the outcomes that the organization expects to achieve. The strategies are the steps the organization will follow in order to reach those goals. Therefore, the strategies are the pathways to the goals. Examples of this relationship are:
1. The organization has a goal to become culturally diverse. Some of the strategies for that goal are that the organization hires individuals from diverse background and to encourage them to express their culture. Those steps in turn will lead to the organization reaching its goal of being a culturally diverse organization.
2. The organization's goal is to be one of the happiest places for employees to work. Therefore, some of its strategies will entail finding out what motivates the employees, do what they can to motivate the employees (i.e. increase pay, etc…), encourage employees to express their...
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