Dove Case Study
CASE STUDY
SUBMITTED BY :
MANSI PRASAD 13079 SECTION:C
Question 1: “The idea propagated by media about beauty is unattainable and unrealistic”. On what platform do companies market their beauty products? Do you really think that the image projected by media of beauty is hypocritical and unrealistic?
Ans: Firstly, I would like to define what is beauty? Beauty (also called prettiness, loveliness or comeliness) is a characteristic of a person, animal, place, object, or idea that provides perceptual experience of pleasure or satisfaction. But today beauty product companies and media define beauty as slim , long legs, flawless skin , shining hair, matte lipsticks, spaghetti straps, dumb expressions breaking into smiles.
Today we live in age where commercialism determines what is “beautiful”. Many young women tend to be become confused by such messages sent out by the beauty product companies. Women tend to find themselves caught in a trap that makes them eager to fit themselves in the mould of "the beautiful woman"—a standard set by the media and companies.
Companies have created their own definition of “the beautiful women ” which is hypocritical and unrealistic and Ordinary men and women end up constantly comparing themselves to the unrealistic images that they see. There may be a few natural beauties who make it into magazines, but most of them have a lot of help to look as good as they do. Professional make-up artists and hair stylists, with professional lighting and photographers, as well as a little bit of additional help from the trusty airbrush to rid models and celebrities of any flaws they may possess. These images of perfection are what members of the general public see; they do not see the process behind their creation.
Question 2: Define Advertising? What could be the possible objective of advertising? What are the advertising
SUBMITTED BY :
MANSI PRASAD 13079 SECTION:C
Question 1: “The idea propagated by media about beauty is unattainable and unrealistic”. On what platform do companies market their beauty products? Do you really think that the image projected by media of beauty is hypocritical and unrealistic?
Ans: Firstly, I would like to define what is beauty? Beauty (also called prettiness, loveliness or comeliness) is a characteristic of a person, animal, place, object, or idea that provides perceptual experience of pleasure or satisfaction. But today beauty product companies and media define beauty as slim , long legs, flawless skin , shining hair, matte lipsticks, spaghetti straps, dumb expressions breaking into smiles.
Today we live in age where commercialism determines what is “beautiful”. Many young women tend to be become confused by such messages sent out by the beauty product companies. Women tend to find themselves caught in a trap that makes them eager to fit themselves in the mould of "the beautiful woman"—a standard set by the media and companies.
Companies have created their own definition of “the beautiful women ” which is hypocritical and unrealistic and Ordinary men and women end up constantly comparing themselves to the unrealistic images that they see. There may be a few natural beauties who make it into magazines, but most of them have a lot of help to look as good as they do. Professional make-up artists and hair stylists, with professional lighting and photographers, as well as a little bit of additional help from the trusty airbrush to rid models and celebrities of any flaws they may possess. These images of perfection are what members of the general public see; they do not see the process behind their creation.
Question 2: Define Advertising? What could be the possible objective of advertising? What are the advertising