Dove: Real Beauty Campaign
Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example, Dove soap is made up of sodium cocoylisethionate, stearic acid, coconut acid, and sodium tallowate. In addition, water, sodium isethionate, sodium stearate, cocamidopropyl betaine, sodium cocoate or palm kernelate, fragrance, sodium chloride, BHT and titanium dioxide are also used. Now, the once ordinary bar of soap seems so much more complex. To my surprise, many women around the world see a bar of Dove soap even more complex than that. The Dove campaign for Real beauty has inspired many women to think far more critically about something that they would normally not think much about. Since 2004 Dove has tried, “…to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”(Dove) Dove has launched a variety of advertisements, video, workshops, and sleepover events to 11 million women throughout the country. Dove recently released a commercial called “Real Beauty Sketches”. This commercial shows 6 women describing themselves. A forensic artiest then explains that there will be a curtain separating him and the women who were initial seen at the beginning of the commercial. His job will be to ask the interviewed women a series of questions about themselves and then draw them exactly how they explain themselves to be. All of the women explain themselves negatively. They were very harsh about little thing such as small wrinkles, moles and face shapes. Later strangers are asked to meet up with the initial women. They then describe the women to the forensic artiest. The strangers described the women more positively. After both portraits were completed they are hung in a warehouse for the women to view. All of the women are shocked at how different the portraits look. The portraits in which they described themselves was less attractive...
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