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Donna Dubinsky: Social Network And Influence

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Donna Dubinsky: Social Network And Influence
Social Network and Influence

Donna Dubinsky built an excellent social network with her subordinates. She willingly fought for them and they really appreciated her. It helped her to maintain strong trust and relationship.

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But she failed to build good network with higher level management. Dubinsky had lots of confidence and conviction in her belief. She was very direct and not intimidated by upper management. She was not very political. She didn’t go out and sell her idea to upper management. She interacted with top executives through Roy Weaver and Bill Campbell. There was little trust between top executives and her.

On the other side Steve Jobs had extensive influential network. He was chairman of the board

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