Dominos Online Case Analysis

Satisfactory Essays
Topics: Pizza delivery
3/1/2012

JU-CMS

CASE ANALYSIS ASSIGNMENT 1

AND

METHODOLOGY



Assignment - 1 | Ashish Solanki

Case Analysis and Methodology – Assignment 1

DOMINOS PIZZA
Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Michigan, United States of America. It was founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries. Jubilant FoodWorks Limited, a Jubilant Bhartia Group Company holds the Master Franchisee Rights for Domino’s Pizza for India. The company runs 378 Domino's Pizza outlets in 90 cities of India and expects to open 80 more in 2010-11. It currently operates no outlets in Sri Lanka, Bangladesh and Nepal. Today Domino’s Pizza India has grown into a countrywide network of more than 411 stores (as on 30th September, 2011).

Q1. A. What is their field of operations?
In 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000 total stores for the system. It has 8,238 stores which totaled US$1.4 billion in gross income. The field of operation of Dominos India is to market its products such as Pizza, Pastas, and Deserts etc. The company wants to communicate their presence in the Indian market. The company has a brief introduction about the Indian operations which started way back in 1996. The company has recently shifted its focus on online booking of home delivery. This has created a huge buzz and is likely to benefit Dominos to a large extent. The company also focuses on taking feedback about the products, where people can write on their blog and inform about various suggestions or reviews.

2

Case Analysis and Methodology – Assignment 1

Domino’s Pizza listens to feedback from the consumers, and at the same time occasionally glances over the shoulder of their competition for inspiration and influence. From the customers’ feedback and buying

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