Dominion Motors
CASE ANALYSIS - DOMINION MOTORS
MARKETING PROGRAM DESIGN
Under the Guidance of Dr. Waheed
Presented by:
RohithDesikan(95) SiddhantKejriwal(109)
SalilSrivastava(99) Swati Hasija(116)
NikunjShah(105) Vishal Godara(127)
Case Introduction The case, presented by Professor E. Raymond Corey, presents to the potential threat to a company, Dominion Motors, by a report brought up by John Bridges, a big name in the whole Oil Production domain. DMC was a large supplier of motors and control equipment in the Canadian market.
Bridge’s report had placed Dominion’s motor at the third place in terms of preference, which shows their declining market share. Thus the managers got together, and were formulating a strategy for the same.
DMC 's potential loss of significant market share in the near and long term, of oil well pumping motors if DMC doesn 't respond quickly and effectively to the expected change in motor specs for the industry. Also DMC 's perceived late discovery of the study has left them wondering about the actual significance of the report as a whole. Possible solutions suggested were: 1. Reduce the price of DMC’s 10 HP power to that of 7 and a half motor. 2. Reengineer DMC’s present motor. 3. Bring up a specific definite purpose motor for oil pumping market. 4. Persuade Bridges regarding the maximum torque.
Questions:
1. What do we really know about this situation? 2. Is this just a ‘brush-fire’—or an important problem? 3. How profitable is each of the four alternatives suggested? 4. What other considerations are there in planning a product for this market? 5. What will the production people want to say this problem? the finance people? The engineers? The public relations people? 6. What should DMC’s program be for this coming selling season? 7. What other recommendations should be made toward improving DMC’s marketing program?
The problem: DMC 's potential
MARKETING PROGRAM DESIGN
Under the Guidance of Dr. Waheed
Presented by:
RohithDesikan(95) SiddhantKejriwal(109)
SalilSrivastava(99) Swati Hasija(116)
NikunjShah(105) Vishal Godara(127)
Case Introduction The case, presented by Professor E. Raymond Corey, presents to the potential threat to a company, Dominion Motors, by a report brought up by John Bridges, a big name in the whole Oil Production domain. DMC was a large supplier of motors and control equipment in the Canadian market.
Bridge’s report had placed Dominion’s motor at the third place in terms of preference, which shows their declining market share. Thus the managers got together, and were formulating a strategy for the same.
DMC 's potential loss of significant market share in the near and long term, of oil well pumping motors if DMC doesn 't respond quickly and effectively to the expected change in motor specs for the industry. Also DMC 's perceived late discovery of the study has left them wondering about the actual significance of the report as a whole. Possible solutions suggested were: 1. Reduce the price of DMC’s 10 HP power to that of 7 and a half motor. 2. Reengineer DMC’s present motor. 3. Bring up a specific definite purpose motor for oil pumping market. 4. Persuade Bridges regarding the maximum torque.
Questions:
1. What do we really know about this situation? 2. Is this just a ‘brush-fire’—or an important problem? 3. How profitable is each of the four alternatives suggested? 4. What other considerations are there in planning a product for this market? 5. What will the production people want to say this problem? the finance people? The engineers? The public relations people? 6. What should DMC’s program be for this coming selling season? 7. What other recommendations should be made toward improving DMC’s marketing program?
The problem: DMC 's potential
References: Articles from the internet: http://www.dominionmotors.com/ http://en.wikipedia.org/wiki/Dominion_Motors_Frontenac