The two texts that will be further analysed …show more content…
The advertisement goes for one minute and is aired on ad breaks when ‘prime time’ television is on. The article was aimed at adults to broadcast the shocking statistical data of the abusive behaviour that happens against women and what that can then lead to. Both texts show that by discouraging the demeaning behaviour from a young age will significantly decrease the cases of domestic abuse, with the advertisement focussing on the ‘typical boy’ behaviour that is encouraged and not reprimanded for. Whereas the article focusses on the abuse at home, with the victims needing to speak up and authority figures who need to take the domestic abuse reports seriously and take action against the abusers (Tillet, …show more content…
The advertisement is aimed to prevent the risk of domestic violence growing, through discouraging that type of behaviour from a young age, and the article focusses on recounting the facts as well as informing the readers of domestic violence and the shocking crimes linked with domestic violence. The advertisement shows the progress from the behaviour of a young boy and how the encouragement given to him, influences his behaviour as it gets more aggressive and demeaning. This timeline shows just how easily domestic violence can seem justified to the abuser and how the victims don’t know how to stand up for themselves as it is the attitude they have become accustomed to. The article informs the audience of the statistics of domestic violence and the relation between violence against a partner and other crimes, such as mass murders and bombings. The article also suggests preventions that could be put in place in try and limit the cases of domestic abuse or the repeat of abuse (Tillet,