Dollar Tree: Business Analysis

Pages: 1 (218 words) / Published: Jul 31st, 2017
Dollar Tree was founded in 1953 by K. R. Perry, Macon Brock, Doug Perry, and Ray Compton in Virginia (Dollar Tree, n.d.). Dollar Tree seems to use strategic perspective that focuses on providing products to the mass market while competing by offering lower prices relative to those of its competitors (Parnell, 2014). Dollar Tree is a multi-mix product and single price point national chain store. Dollar Tree was built on offering a multi-mix product selection that includes local, regional, and national brands (Dollar Tree, n.d.). Keeping in line with Porter’s strategy typology low-cost strategy, Dollar Tree takes out all the frills and gain market shares by appealing to bargain hunters who shop discounts stores. Dollar Tree has experienced market

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