Dollar General Analysis
Memo
To: Management
From: Date: [ 11/10/2010 ]
Re: Competitive strategy
Confidential
Over the last several years Dollar General has seen great success with the strategies currently in place. With potential changes in the economy and some situations presently in the company Dollar General must plan for the future. This memo was put together to identify our strengths and weakness, analysis the external factors of the company, and find options for the future. The options of where to invest our time and effort are; Geographic expansion within the U.S, Improve Merchandising Productivity, and Expand into Services. The recommendation chosen for the Dollar General was to pull back slightly on the current plan of expanding through building new stores. Instead, a recommendation for the company would be focusing on the current stores and concentrating on the customer’s image of Dollar General. With this memo you will be able to see a summary of what is going on in the company and should be able to solve the problem of where to invest Dollar Generals time, energy, and money.
“Ironically, small-box retailers like Dollar General owe their growth to the success of our big-box rivals. The dominance of big-box retail fuels the demand for a convenient alternative.”
-David Perdue, Chairman and CEO, Dollar General
Introduction
The quote above can be seen as a paraphrase of the backbone of your company. Dollar General has is gone into the very competitive and ruthless market of retail and carved out a very attractive niche. Your strong efforts over the past decade have given this company a great reputation. Dollar General has become the pioneers of the dollar store industry as a result of their innovative ideas and well executed plans. By combining the “Knick Knack” items of the old stores with highly consumable items of today’s mass retail stores, the company has transformed the image of dollar stores. Dollar General is currently ranked sixth among the top mass
To: Management
From: Date: [ 11/10/2010 ]
Re: Competitive strategy
Confidential
Over the last several years Dollar General has seen great success with the strategies currently in place. With potential changes in the economy and some situations presently in the company Dollar General must plan for the future. This memo was put together to identify our strengths and weakness, analysis the external factors of the company, and find options for the future. The options of where to invest our time and effort are; Geographic expansion within the U.S, Improve Merchandising Productivity, and Expand into Services. The recommendation chosen for the Dollar General was to pull back slightly on the current plan of expanding through building new stores. Instead, a recommendation for the company would be focusing on the current stores and concentrating on the customer’s image of Dollar General. With this memo you will be able to see a summary of what is going on in the company and should be able to solve the problem of where to invest Dollar Generals time, energy, and money.
“Ironically, small-box retailers like Dollar General owe their growth to the success of our big-box rivals. The dominance of big-box retail fuels the demand for a convenient alternative.”
-David Perdue, Chairman and CEO, Dollar General
Introduction
The quote above can be seen as a paraphrase of the backbone of your company. Dollar General has is gone into the very competitive and ruthless market of retail and carved out a very attractive niche. Your strong efforts over the past decade have given this company a great reputation. Dollar General has become the pioneers of the dollar store industry as a result of their innovative ideas and well executed plans. By combining the “Knick Knack” items of the old stores with highly consumable items of today’s mass retail stores, the company has transformed the image of dollar stores. Dollar General is currently ranked sixth among the top mass