Doing Business in UAE

Topics: United Arab Emirates, Bangladesh, Abu Dhabi Pages: 17 (3986 words) Published: March 8, 2015

Doing Business in UAE
Processed canned Hilsa

Prepared by:


Md. Irfanul Karim


Abdullah-Al-Noman Simanto


Nazmul Hoque


Rifath Akhter Smriti


Maria Rahman


Prepared for:
Mabel D’Costa
Instructor of Business Communication
School of Business
North South University

Page | 1

Letter of Transmittal

April 21st, 2014
Mabel D’Costa
Instructor of BUS 251
BBA Dept., North South University

Dear Ma’am,
In this report we have tried to do the analysis with due sincerity and we would like to thank you for giving us the opportunity to have the chance to work on this. Despite some limitations we have tried our best to address the key and in depth issues in making this report precise and reliable.

Should you have any further enquiry concerning any additional information we would be very pleased to clarify that. Thank you.

Sincerely yours,

Md. Irfanul Karim
ID: 1120171030
Abdullah-Al-Noman Simanto
ID: 1111204030
Nazmul Hoque
ID: 1130709030
Rifath Akhter Smriti
ID: 1211049030
Maria Rahman
ID: 1210020030

Page | 1

Table of Contents

Page No.

Executive Summary




Our Product

Product Processing Method
Product Specifications


SWOT analysis



Factors affecting the demand of Hilsa

Consumer Preferences
Buyer Specification
Market Access
Economic Growth Trend
Price Point and Service

Country selection: UAE

PESTLE analysis



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Executive summary

Bangladesh has a fast grown economy. Frozen food is one of largest contributor to the foreign exchange earnings and occupies fourth position among the export items in terms of total export earnings. Bangladesh is the highest Hilsa producing country among the Hilsa producing countries. It Produces 50%-60% of worlds total Hilsa production. In terms of production and quantity exported, Hilsa has played a significant role in the economy of Bangladesh in recent years. A recent experiment has shown it has beneficial effects in decreasing cholesterol level and insulin Hilsa is an oily fish and rich in essential omega 3 fatty acids. Hilsa always had a great demand for its taste around the world. The main idea is to produce processed Hilsa cans with a flavor of mustard sauce. This will be premium in quality, taste and price. Our product is targeted towards UAE country, which is Hilsa’s existing potential market. Previously we are importing frozen Hilsa to these countries. UAE the population growth rate is but above 15 years to 65 years the percentage of population is 76.8 % which is our target market. Besides their Strong economic background makes the product more suitable and reachable in their market. It is a very crucial part for every business as we are manufacturing Hilsa by owns so the cost of manufacturing and then processing Hilsa into canned Hilsa is much higher for the Hilsa’s high price. So we will be targeting a country that is ready to buy our product at high price like UAE

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According to the international Monetary Fund Bangladesh ranked as the 44th largest economy in the world in 2012 in PPP (Purchasing Power Parity) terms and 57th largest in nominal terms with a gross domestic product of US$306 billion in PPP terms and US$153.6 billion in nominal terms. The economy has grown at the rate of 6-7% per annum over the past few years. More than half of the GDP is generated by the service sector; while nearly half of Bangladeshis are employed in the agriculture sector. Other goods produced are textiles, jute, fish, vegetables, fruit, leather and leather goods, ceramics, ready-made goods. Frozen food is one of largest contributor to the foreign exchange earnings and occupies fourth position among the export items in terms of total export...

References: A K M Nowsad Alam, B. P. M. M. E. H. a. S. T., 2012. Nutritional values, consumption and
utilization of Hilsa, Dhaka: s.n.
Mitu, M., 2014. Push on for resuming Hilsa export to count hard cash. [Online]
Available at:
Mohammed, D. E. Y., 2013. The many sides of our Hilsa Compensation Scheme [Interview] (6
June 2013).
Phillips, M., 2012. Norway-India-Bangladesh consortium for Hilsa aquaculture in South Asia.
“Frozen Food Business in Bangladesh.” 11, 2010. Accessed April, 2014.
Ahmed, N. 2007. Value chain analysis for hilsa marketing in coastal Bangladesh. Aquaculture
News, 33: 14-20.
BOLME, 2011. Report of the Bangladesh Hilsa Working Group Meeting, 19 May 2011, Dhaka,
Bangladesh, BOLME-2011, Ecology-12.
Dey, M.M., Bose, M.L. and Alam, M.F. 2010. Demand for aquaculture development:
perspectives from Bangladesh for improved planning
Haldar, G.C., Islam, M.I. and Akanda, M.S.I. 2004. Implementation strategies of hilsa fisheries
conservation and development management
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