Dog Rescue

Satisfactory Essays
I. INTRODUCTION OF THE LIFESTRAW WATER PURIFIER
A. Product benefits for the consumers (IRIN, 2008; Frandsen, 2013)
1. The product can filter at least 264 gallons of water
2. Reduce water turbidity with 0.2 micros
3. Remove 99.9% waterborne bacteria
4. Remove 99.9% protozoan cysts
5. Remove 98.7% waterborne viruses
6. Easy to carry and use
B. Production cost is $4 per unit (IRIN 2008)
C. Product targeting consumers
1. The primary targeting group is poor to high middle class people who live in rural areas
2. The secondary targeting group is upper and upper middle class people who have active lifestyles and live in urban

II. CONCLUSION: LIFESTRAW WILL BE SUCCESSFULLY SOLD IN INDIA
A. LifeStraw is affordable and satisfies Indian consumers’ demand on the quality of drinking water.
B. Individualization and easy to carry feature differentiate this product from other water purifier in the market
C. Our product has a profitable market which will grow by 229% growth till 2017
D. India’s growing economy boosts consumers’ disposable annual income. This income growth allows more people have the ability to buy LifeStraw and increases the product’s selling potential. (EI, 2013)

III. OVERVIEW OF INDIA
A. India’s Economic Condition
1. The GDP of the country is 1876.2 billion in 2012(Euromonitor International, 2014)
2. The real GDP growth of the country is 3.8% in 2012 (Euromonitor International, 2014)
3. The population of the country is 1.2 billion (CIA, 2014)
a. The urban population is 387.7 million (Euromonitor Demographic Factors)
b. The rural population is 840.4 million (EI Demographic Factors)
B. Water pollution problem
1. Industrialization and large demand on agricultural production cause the water pollution problem in India (Khurana & Sen, 2010)
2. 38,000 million liters of wastewater are generated from urban centers every day, but only 29% of this wastewater is treated (Water Status, 2010)
3. The water pollution contributes to 21% of

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