Does Advertising Has Had a Positive Impact on Society?
Introduction
Since its inception into mainstream society, advertising and its various repercussions have been subjected to intense scrutiny and debate.
The underlying effects of advertising are both positive and negative. Both have seeped into various aspect of society, namely, through social, cultural and economic norms.
This assignment will explore the different connotation that advertising have portrayed. Whereby a conclusion will be made on the statement where advertising has had a positive impact on society in Singapore.
Advertising
Advertising is a form of non-personal presentation and promotion of ideas, goods, and services usually pad for by an identified sponsor. Advertising is non-personal as it is directed towards a large group of anonymous people.
Even direct mail advertising, which maybe addressed to specific person, is prepared by a computer and signed by a machine. Second, advertising typically is paid for. This fact differentiates advertising from publicity, which is not usually purchased. Thirdly, the sponsor of the advertisement is identified.
How does the advertisement get transmitted?
The receiver of an advertisement is meant to think along the line of thoughts that the sender intended to create. It is therefore believed that people's self-understanding, behaviour and lifestyle would be affected.
The picture is intended to remind people about their own and personal lifestyle and experiences. The fact is that we look at a picture in accordance with our own experiences. The consciousness only grasps a small part of all the sight impressions we actually receive. This is where people's different associations and experiences enter the picture.
These messages are intended to attract the viewer and to guide their thinking on certain channel with the aim of selling the product and making the consumer believe that are getting the complete package that comprises of the product along with the image attached to it.
Since its inception into mainstream society, advertising and its various repercussions have been subjected to intense scrutiny and debate.
The underlying effects of advertising are both positive and negative. Both have seeped into various aspect of society, namely, through social, cultural and economic norms.
This assignment will explore the different connotation that advertising have portrayed. Whereby a conclusion will be made on the statement where advertising has had a positive impact on society in Singapore.
Advertising
Advertising is a form of non-personal presentation and promotion of ideas, goods, and services usually pad for by an identified sponsor. Advertising is non-personal as it is directed towards a large group of anonymous people.
Even direct mail advertising, which maybe addressed to specific person, is prepared by a computer and signed by a machine. Second, advertising typically is paid for. This fact differentiates advertising from publicity, which is not usually purchased. Thirdly, the sponsor of the advertisement is identified.
How does the advertisement get transmitted?
The receiver of an advertisement is meant to think along the line of thoughts that the sender intended to create. It is therefore believed that people's self-understanding, behaviour and lifestyle would be affected.
The picture is intended to remind people about their own and personal lifestyle and experiences. The fact is that we look at a picture in accordance with our own experiences. The consciousness only grasps a small part of all the sight impressions we actually receive. This is where people's different associations and experiences enter the picture.
These messages are intended to attract the viewer and to guide their thinking on certain channel with the aim of selling the product and making the consumer believe that are getting the complete package that comprises of the product along with the image attached to it.