Undergrad Grill: Failure
Why did the Undergrad Grill doing poorly? Nowadays, many
restaurants fail because they don't have a good service and that can make your business becomes poorly. When you open a restaurant you should have clear ideas and always have a good service. The Undergrad Grill faced a number of challenges, which caused it to fail.
There are many different types of restaurants on Restaurant Row
and the Undergrad Grill didn't have any unique food. When the students of Benson University look for a place to eat and go in Undergrad Grill, the restaurant didn't have a specific and interesting food. The Undergrad Grill should cook food to grill, for example: grilled chicken, grilled meat, and grilled fish not only fast food.
Another reason why the Undergrad Grill failed is because the
restaurant didn't have professional service. Most of the students don't have cash to pay and the restaurant accepts cash only, but at Benson University some students prefer to use credit cards. The restaurant couldn't afford professional cooks, so Undergrad Grill hired students to do the cooking. The competition of restaurants was more than Higgins anticipated and the Undergrad Grill began doing poorly.
In addition, the restaurant had a lack of advertising. Tom
Higgins hired the first people he could find to do the renovations and painting. He didn't plan out his budget and he ended up overpaying the workers, because he wanted to get the job quickly, after that Tom Higgins didn't have money to do much advertising.
In conclusion, Undergrad Grill didn't have enough money to do
advertising and had bad service that is why it failed. In my opinion, when you open a restaurant you need to have enough money to do good advertising and is important to make a good advertising in a restaurant because that way can help you to attract more customers.