Dnata case study

Topics: Middle East, United Arab Emirates, Better Pages: 3 (792 words) Published: December 16, 2013

Dnata - Marketing


In Middle East area, Dnata is one of the largest air travel services supplier. It also has its services internationally. It provides services mainly in three foundations: Travel services, Ground Handling and Cargo. For these three divisions Dnata has specific business systems which include online booking. Worldwide Dnata operates 20 airports in nine countries for ground Handling. Dnata is an organization which runs on the fact of Total Quality Management. It is committed to put high efforts in order to get continuous improvement in all fields. They measure every shipment’s process or sub process against a specific standard of time and thus obtained gaps or faults are improved and used as opportunities for TQM. SWOT Analysis

The main strength of the Dnata is its experience which stretched its events to the Europe, Africa, North America and to many other countries. It has a diverse range of industries to work. It has acquired a better understanding of a wide range of businesses and has successfully developed a relationship among them. It’s another strength is its training program which make its employees to perform to high potential. Weakness

As Dnata is performing well in its field but it has some weakness which is suppressing its spirit to move forward like Dnata never allowed its employees to raise their voice which is a negative factor for organization benefit. Apart from this, it has some kind of fear which stops it to invest in other countries to move its business forward. Opportunities

Dnata has wide opportunities in its work area. Now days Dnata has covered many nations to provide its travel services, although there are several countries which are untouched by Dnata. Dnata can approach all countries throughout the world as it has enough investment to make and also has good reputation in this field. Apart from worldwide expansion...

Bibliography: A Business in Transit. (n.d.). Retrieved from http://www.sas.com/: http://www.sas.com/success/dnata.html
Building a bigger Dnata . (2007, may 22). Retrieved from http://www.arabianbusiness.com/: http://www.arabianbusiness.com/building-bigger-dnata-144719.html
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