Dna Strategy in India

Topics: Dainik Bhaskar, Madhya Pradesh, Haryana Pages: 8 (1679 words) Published: August 30, 2013

Dainik Bhaskar - Wikipedia, the free encyclopedia

Dainik Bhaskar
From Wikipedia, the free encyclopedia

Dainik Bhaskar (Hindi: दै भा कर) is an Indian नक Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. As of 2012, its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh. Dainik Bhaskar launched Business Bhaskar (http://business.bhaskar.com/), the first business daily in Hindi, on 27 June 2008. As of 2011, Business Bhaskar is the largest Hindi-language business daily and has nine editions (Delhi, Bhopal, Indore, Gwalior, Raipur, Panipat, Jalandar, Ludhiana, Chandigarh and Jaipur). Yatish K Rajawat is its founding editor.

Dainik Bhaskar

1 History 2 Expansion outside Madhya Pradesh 3 Related ventures 3.1 Newspapers 3.2 Awards 4 See also 5 References 6 External links

Type Format Owner Political alignment

Daily newspaper Broadsheet D B Corp Ltd. Liberal Hindi Bhopal


Language Headquarters

Dainik Bhaskar was first published in Bhopal and Gwalior 2,095,241 Circulation of the central province. The newspaper was launched in Official website Bhaskar.com year 1956 to fulfill the need for a Hindi language daily, by (http://www.bhaskar.com) the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010, was the No. 1 daily newspaper in India (and No. 11 worldwide) in terms of circulation.[1]

Expansion outside Madhya Pradesh
By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1 newspaper in Madhya Pradesh (MP).[2] The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.




Dainik Bhaskar - Wikipedia, the free encyclopedia

Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. The team was highly trained in customer engagement, and was trained by experts in body language, grooming, posture, approach methods, social norms and rules etc. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs. 1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.[2] The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.[2] In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.[2] For its fourth launch outside MP, Dainik Bhaskar identified Ahmedabad, Gujarat as the city with highest potential. It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional...

References: 1. ^ Neyazi, Taberez Ahmed (2010). “Cultural Imperialism or Vernacular Modernity? Hindi Newspapers in a Globalizing India”, Media, Culture and Society, Vol.26, No.6, pp.907-924, Sage, London. 2. ^ a b c d e f Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5. 3. ^ "Medium for the Masses: How India 's Local Newspapers Are Winning Rural Readers - India Knowledge@Wharton" (http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4439). Knowledge.wharton.upenn.edu. Retrieved 2012-03-09. 4. ^ "News – Hindi News – India News - News in Hindi – News Headlines – Breaking News - Daily News - Hindi News Papers - Local News" (http://www.bhaskar.com/). Bhaskar.com. Retrieved 2012-03-09.
External links
Photo guide: Round the clock at Dainik Bhaskar (http://www.printweek.com/india/news/1009865/PhotoGuide-Round-clock-Dainik-Bhaskar/) Dainik Bhaskar(Hindi) (http://www.bhaskar.com/) Divya Bhaskar(Gujarati) (http://www.divyabhaskar.co.in/) DNA(English) (http://www.dnaindia.com/) Prospectus (http://www.sebi.gov.in/dp/dbfinal.pdf) Retrieved from "http://en.wikipedia.org/w/index.php?title=Dainik_Bhaskar&oldid=567749943" Categories: Hindi-language newspapers Media in Bhopal Media of Rajasthan Newspapers published in India Publications established in 1958 Media of Madhya Pradesh This page was last modified on 8 August 2013 at 23:57. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategy Essay
  • Volkswagen India- Marketing Strategy in India Essay
  • Sales Strategy of Toyota in India Essay
  • Kfc's Marketing Strategy in India Essay
  • Air India Marketing Strategy Essay
  • Strategies for Luxury Marketing in India Essay
  • Strategy of Mercedes Benz in India Essay
  • Nokia's Business Strategy in India Research Paper

Become a StudyMode Member

Sign Up - It's Free