ORGANIZATIONAL BEHAVIOR (MGT 700)
CASE STUDY : XEROX
NORAZENI BINTI AHMAD KAMARUZAMAN
NOOR ZURA WATI BINTI AHMAD
AZATUL KAMARUL ARIFFIN BIN HASSAN
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION
Q. How would Xerox define diversity?
Xerox is the world's largest technology and services company in the computer that specialized in document management with recent annual revenue of $21.6 billion. The company defines diversity as equal success. According to Anne Mulcahy, Xerox Chairman and former CEO,"Diversity is about more than race and gender. It's about more than numbers. It's about inclusion. Diversity means creating an environment where all employees can grow to their fullest potential." Employee with different ways of thinking and perceiving the world are able to create innovative solutions in there. Diversity has the power to promoting cultures of inclusion that help create a more equity and opportunity-based environment for all. Therefore, for Xerox diversity is equal and can led to the company’s success.
Q. How has its definition changed over the years?
Diversity has become a way of life at Xerox. The company culture by valuing creative, motivated employees with different backgrounds and perspectives have been strengthening Xerox equal work environment and create business opportunities. There is no question that Xerox's commitment to diversity will go to be stronger ever than before. For a business like Xerox, the differences of in a way of thinking and idea contribution by diversity of workforce are valuable for the company innovation. According to the case study, Joseph C. Wilson took proactive steps to create a more diverse workforce in response to race riots in the 1960s in U.S. With that, the number of African American hired increased in effort to achieve equality among its workforce. Throughout the 1970s Xerox established an internal affirmative action office and began to hire significant number of minority employees. This proven by Barry Rand an African American wan named the first minority president of a division in Xerox. In line with diversification in the 1980s, the company starts to hired female in their workforce. During the influx of women in its workforce Xerox start to recognize women struggle balancing work and family commitments. In response for that situation, Xerox Human Resources initiated 'flexi-time' and other HR policies to maintain high level of productivity and satisfaction among its workforce.
Q. What are the seven reasons why Xerox should be motivated to diversity their workforce? Illustrate how Xerox shows it values workplace diversity.
Diversity in the workforce has become a major concern in today’s society. Because of its advantages, many businesses are looking to diversify their workforce. Diversity is also seen as a concept where differences can be a powerful resource. Based on the case facts, Xerox value diversity as the most priceless resource to drive the company towards achieving its goals. There are seven reasons why Xerox should be motivated to diversify their workforce:
1) Nature of Business
It is stated clearly in the case fact; the support of this kind of business is fresh ideas. By applying managing diversity appropriately, Xerox believes they have the key to achieve critical business results.
2) Enhanced Productivity
Innovation keeps Xerox at the forefront of their industry therefore they need people from different background, gender ,age, skills, abilities, and education background in order to drive the company. Productivity will increase when different people from a different background are working together to achieve Xerox common goals.
3) Improve Quality of End Products
Despite the economic slowdown in technology spending, Xerox is still...
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