Topics: Coca-Cola, The Coca-Cola Company, Human resources Pages: 5 (1413 words) Published: May 1, 2013
Business Management| What is diversity?|

Sholunda Cruz
Business Management

Diversity is becoming an increasingly important factor in not only organizational life but organizations world-wide as well. As organizations are taking that leap into globalization there becomes a need to know about different cultures and how they function. Globalization has become a prominent factor in many companies. In order for companies to be able to compete they need to have a multicultural variety of employees.

What is diversity? "Diversity refers to human qualities that are different from our own and those of groups to which we belong; but that are manifested in other individuals and groups. Dimensions of diversity include but are not limited to: age, ethnicity, gender, physical abilities/qualities, race, sexual orientation, educational background, geographic location, income, marital status, military experience, parental status, religious beliefs, work experience, and job classification." Day to day these dimensions of diversity affect our lives whether we are at work, school, or even church. Diversity for many is not an actual asset it is a liability. In this day and age diversity in corporations is a necessity in order for them to grow and continue to grow. `Managing diversity can be a difficult thing to achieve, being that in order for you to manage these people from different cultures and norms you will have to understand their views that may be very different from your own. The challenges that managers may face are: staff speaking different languages; Resistance to working with members of other ethnic, racial or cultural groups; discriminatory remarks due to differences in accents, ethnics, or races; prejudice in promotion, rewards and compensation, performance appraisal as a result of differences in background or races. In order for a manager to be able to manage they have to be oblivious to the differences in their cultures and treat all of the workers the same. This is where the human resource department becomes a factor.

In order for there to be order in the organization there needs to be a human resources department. Their job is to plan, organize, develop, and manage. In order for them to be successful in their approach to diversity they need to understand the similarities as well as the differences between the employees. Therefore they need to create an environment in which all of the workers feel appreciated. Human resources should reward not only professional achievements but personal ones as well. They need to empower their employees and allow them to express their talents in order to bring them to their ultimate potential. Two companies that I have noticed have been successful in their steps towards diversity are the coca-cola company, as well as McDonalds.

The coca-cola company was founded March 27th, 1944 by John Pemberton. It was originally a patent medicine company until Aga Griggs Candler brought out the company and made it one of the leading soft-drink companies of the 20th century. Joe Solomenese the president of HRC (human rights campaign) made a statement on the coca-cola company he stated “The coca-cola company is a model employer for diversity and inclusion within its own work force and as member of the larger business community. Its leadership on lesbian, gay, bisexual and transgender equality in the workplace is not only reflected in its long standing achievement of 100 percent on corporate equality index, but in its principled support of anti- discrimination legislation that would protect every worker in the united states from being judged on the basis of their sexual orientation or gender.” The coca-cola company believes that diversity is not only a factor of the company but it actually helped build the company. Coca-cola views diversity as more than just policies that need to be followed but an integral part of who they are. They learned long ago that they needed to...
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