Distribution of Product: Daing Na Bangus

Topics: Dagupan City, Marketing, Sales Pages: 9 (2819 words) Published: January 8, 2011

Boneless Bangus
Boneless Bangus also known as “Daing na bangus” was one of the famous foods in the Philippines and it is one of the delicious and nutritious foods loved by most Filipinos. Fish like bangus contains proteins, fats, vitamins, calcium and iodine that is needed by our body towards a good and a healthy lifestyle. Through the process of deboning milkfish and marinating with vinegar and garlic, the product Daing na bangus became known in the country. Dagupan City is one of the famous sources of daing na bangus particularly Bonuan for its perfect and delicious taste. Daing can be served with plain rice or fried rice for breakfast, lunch, and dinner. They are readily marinated to a good taste that will surely be loved by the customers. Boneless bangus lasts for about ten (10) days up to two (2) weeks upon good preservation. If not, it will be perished. Daing are placed into packs that consist of three (3) medium pieces. The group gets the product by pack; usually the price from Dagupan is ranging from P75.00 to P80.00 per pack. The group sells them at P100 per pack so as to earn a reasonable profit. Source of the Product

The product daing came from Magsaysay Market Avenue, Fernandez St. Dagupan City Pangasinan. It is quite far from Muñoz, Nueva Ecija that is why the transportation cost may lessen the profit that the group can be earned. Luckily one of the group member’s brother works there. During weekends he goes back to Muñoz to spend time with his family. The group asked him if he is willing to be the medium for delivery, so that the group can save a minimal amount of transportation cost. Fortunately he agreed upon the request of the group. From Dagupan market, daing na bangus is being transported in Muñoz, Nueva Ecija then the group distributes it to their customers.

II. Why Product was chosen for Distribution?

The group thinks of a food product that will be easily bought by the customers at an affordable price with nutrients good for our body. The group chose daing for distribution activity because the product is easy to market since it is affordable and considered as an all time-favorite by most Filipinos. It can be served in the breakfast, lunch, and even dinner time. The group also considers the source of the product; one of the group members has already a contact to the dealer of daing in Dagupan City that will surely deliver fresh daing at the time the customers needed the product. Selling perishable products takes difficulty for the distributors because they need to ensure that their products are still in good condition when it is delivered to final consumers. Perishable products need time, proper management, and proper handling upon selling to be able to guaranty customers that they will receive a good product. The group also wants to ensure that the consumers will be able to receive proper nutrients.

III.Persons involved

Tasks of the Group Members

All group members performed equal tasks. The products are equally distributed to the group members and they are able to sold daing to their respective places, neighbors, friends, classmates and schoolmates. Other group members sold it directly in the market, canteens and stores. After experiencing selling individually, the group agreed to sell it as a whole. Starlet, being one who is responsible to contact her brother have done her part by informing him when and how many daing orders are going to be delivered to the group. She is also responsible for bringing the products to the group after she gets it from her brother. Maila have done her tasks successfully in distributing and selling daing. On the first order, Maila, being one of the members of the JBEES organization, asked help to the organization in distributing and selling bangus, they successfully sold out eighty (80) packs of daing na bangus. After that, she sells bangus by herself to gain profit as well as experience selling such product. She sold it to her family,...
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