Distribution of Maric
Introduction To Industry
FMCG Industry in India
India’s consumer market is riding the crest of the country’s economic boom. India’s fast moving consumer goods (FMCG) sector is the fourth largest sector in the economy of India with a total market size in excess of US$ 13.1 billion. If we go by statistics, roughly around 73% of the Indian population lives in the rural areas- that’s a very large market. Many giant players, both foreign as well as domestic, are competing in the market with a view to capture it.
The growing consumerism in India shows the rapid increase in Indian consumer purchasing power, it shows strengths and opportunity that lies in rural Indian markets especially for FMCG products. As a result of it I have opted to undergo the training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India.
As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity, only good product and brand awareness will not be sufficient but proper distribution channel must be there
Reason For Selecting The Topic
There are many companies competing in the Indian FMCG market he Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. India is a consumer oriented market. The company entering the market must enter by having a aggressive marketing strategy and considering the need of consumer, and then only they can survive. Now a day’s all consumers have become conscious regarding the quality of the product use daily.
The consumer has multiple option of same product to choose from different brands. Before buying a product the consumer compares the product with other brands and after satisfying he buys it. There is on monopoly in this market. It’s a open market any company can enter at any time and leave whenever they want.
FMCG Industry in India
India’s consumer market is riding the crest of the country’s economic boom. India’s fast moving consumer goods (FMCG) sector is the fourth largest sector in the economy of India with a total market size in excess of US$ 13.1 billion. If we go by statistics, roughly around 73% of the Indian population lives in the rural areas- that’s a very large market. Many giant players, both foreign as well as domestic, are competing in the market with a view to capture it.
The growing consumerism in India shows the rapid increase in Indian consumer purchasing power, it shows strengths and opportunity that lies in rural Indian markets especially for FMCG products. As a result of it I have opted to undergo the training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India.
As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity, only good product and brand awareness will not be sufficient but proper distribution channel must be there
Reason For Selecting The Topic
There are many companies competing in the Indian FMCG market he Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. India is a consumer oriented market. The company entering the market must enter by having a aggressive marketing strategy and considering the need of consumer, and then only they can survive. Now a day’s all consumers have become conscious regarding the quality of the product use daily.
The consumer has multiple option of same product to choose from different brands. Before buying a product the consumer compares the product with other brands and after satisfying he buys it. There is on monopoly in this market. It’s a open market any company can enter at any time and leave whenever they want.