Distribution Channel

FACTORS INFLUENCING CHOICE OF DISTRIBUTION CHANNEL IN THE TOURISM INDUSTRY IN KENYA.

A SURVEY OF TOUR AND TRAVEL COMPANIES IN NAIROBI

BY

DECLARATION

I declare that this is my original work and has not been submitted at any academic institution for examination purposes.

Signed…………………………………………..Date………………………………………..

ROSE

This Research Proposal has been submitted with my approval as the University Supervisor.

Name……………………………………..

Designation………………………………………

Signed…………………………………………Date………………………………………….

TABLE OF CONTENTS

DECLARATION i

TABLE OF CONTENTS ii

CHAPTER ONE: 1

INTRODUCTION 1

1.1 Background of the Study 1

1.1.1 Distribution Channels in the Tourism Industry 2

1.1.2 Tourism Sector in Kenya 3

1.2 Statement of the Problem 5

1.3 Objectives of the Study 6

1.4 Research Questions 7

1.5 Justification of the Study 8

1.6 Scope of the Study 8

1.7 Limitations of the Study 9

1.8 Definition of Terms 9

CHAPTER TWO: 11

LITERATURE REVIEW 11

2.1 Introduction 11

2.2 Theoretical Review 11

2.3 Conceptual Framework 16

2.4 Empirical Review 20

2.5 Critique of the Literature 22

2.6 Research Gap 24

CHAPTER THREE: 26

RESEARCH METHODOLOGY 26

3.1 Introduction 26

3.2 Research Design 26

3.3 Population 27

3.4 Sample Size 27

3.5 Sampling Technique 28

3.6 Data Collection Instruments and Procedure 28

3.7 Pilot Test 28

3.8 Data Analysis and Presentation 29

REFERENCES 31

APPENDICES 36

Appendix I: Letter of Introduction 36

Appendix II: Questionnaire 37

CHAPTER ONE:

INTRODUCTION

1.1 Background of the Study

As globalization of markets is going on around the world, the reduction of trade barriers and the development of information technology have contributed significantly to the internationalization of service industries (Javalgi and White

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