distribution

Powerful Essays
Topics: Marketing
Running Head: STRATEGY

Strategy
Introduction
Organizations make different strategies in order to achieve the aims and objectives in an efficient manner. Company S has been entering into the motor scooter market with the high cost and best quality. In this paper, five innovative strategies for motivating the dealerships as intermediaries have been identified. Along with this, advantages and disadvantages of each strategy and its effectiveness on the company’s performance have also been discussed in this paper.
Five Innovative Strategies
It has been analyzed that various innovative strategies will be helpful for the company in motivating the dealerships as intermediaries. On the basis of strategies, company can be able to take proper decisions and work accordingly. Five strategies are clear communication, effective work teams, market research, company power and regular meetings.
Clear Communication: With the help of clear communication, company can be able to make effective relationship with the intermediaries. Through the communication, company can identify the different ideas and opinions of the intermediaries. Further, company is also able to take information about the competitors’ strategies. It has been identified that, without communication company cannot be able to influence the customers to buy the products (Kotler, Shalowitz & Stevens, 2011). Prices of the scooter are also high, which needs aggressive marketing in order to generate awareness among the customers. Communication is also helpful in providing every type of information to the customers about the functions of scooters. On the other hand, communication is sometimes ineffective, if the executive do not have to skills to influence the intermediaries. Improper communication channel creates disturbance in the distribution programming model.
Effective Work Teams: Organization has to develop the effective work teams in order give tough competition to the rivalry firms. In



References: Cant, M.C., Strydom, J.W. & Jooste, C.J. (2009). Marketing Management. USA: Juta and Company Ltd. Doole, I. & Lowe, R. (2008). International Marketing Strategy: Analysis, Development and Implementation. USA: Cengage Learning. Kotler, P., Keller, K.L., Brady, M., Goodman, M. & Hansen, T. (2009). Marketing Management. USA: Centraal Boekhuis. Kotler, P., Shalowitz, J. & Stevens, R.J. (2011). Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System. USA: John Wiley & Sons. Manheim, J.B. (2010). Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want. USA: Routledge. Stevens, R.E., Loudon, D.L. & Wrenn, B. (2012). Marketing Management. USA: Routledge. Swaim, R.W. (2011). The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker. USA: John Wiley & Sons.

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