Dissertation Questionnaire

TOPIC- EFFECT OF WINDOW DISPLAYS ON IMPULSE BUYING DECISIONS

Questionnaire

Name: ___________________________ Age: _______

Q1. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the window display?

• Very Frequently

• Frequently

• Rarely

• Never

Q2. Based on your evaluation of the window display, indicate your feelings about the window display.

• Use the following scale (1 = Strongly Disagree, 7 = Strongly Agree).

• Good 1 2 3 4 5 6 7 Bad

• Like 1 2 3 4 5 6 7 Dislike

• Favorable 1 2 3 4 5 6 7 Unfavorable

Q3. The images that came to mind while you were looking the window display were-

• Unclear 1 2 3 4 5 6 7 Clear

• Indistinct 1 2 3 4 5 6 7 Distinct

• Weak 1 2 3 4 5 6 7 Intense

• Lifeless 1 2 3 4 5 6 7 Lifelike

• Fuzzy 1 2 3 4 5 6 7 Well-defined

Q4. Please indicate your feelings to the window display influencing you to make impulse buying decisions-

• Stimulated 1 2 3 4 5 6 7 Relaxed

• Calm 1 2 3 4 5 6 7 Excited

• Dull 1 2 3 4 5 6 7 Jittery

• Unaroused 1 2 3 4 5 6 7 Arousal

I take this opportunity to express my profound gratitude and deep regards to my guide (Professor/Mentor Faculty Name) for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to Company Mentor Name, Designation, Company Name, for his/her cordial support, valuable information and guidance, which helped me in completing this task through various stages.

I am obliged to staff members of (Company Name), for the valuable information provided by them in their respective fields. I am