Display Device and Window Display

Topics: Display device, Display window, Windows Pages: 7 (720 words) Published: November 25, 2013
1. When I shop for clothes I take notice of the window display of the store.

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2. I sometime buy an item of clothing or an outfit which I see in a window display. 1
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3. An interesting window display makes me enter a store.
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4. I tend to buy when I see a new design or style on display. 1
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5. A mannequin display tempts me to buy that product.
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6. I make an unplanned purchase when I see something very attractive on display. 1
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7. The music played inside a store creates a desirable shopping environment. 1
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8. While passing by a store if an interesting window display attracts me I can’t stop myself from getting inside the store. 1
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9. If lighting is used in an interesting manner to highlight a particular product, I get attracted to it. 1
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10. A comfortable temperature and humidity inside a store makes the shopping a pleasant one. 1
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11. I pay attention to displays which are meant for promoting the store or the brand. 1
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12. A clear direction inside a store as to which product is available where makes it easier for me to locate the product I am looking for. 1
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13. A display done according to a season or festival makes a store more attractive. 1
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14. Display in front of the product influence me to make an unplanned purchase. 1
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15. Fixtures and furnitures with beautiful design can make the store and the products very attractive. 1
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16. A store should have sufficient place for convenient browsing. 1
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Window Display

X16 sometimes I only visit shops because there window display are beautiful. 0.67 X17 I pay attention to shop’s window display. 0.70
X18I am interested in shopping at well designed window shops. 0.72 X19Sometimes I buy clothing in effect of shop’s window display.

Promotional Approaches

X12 I buy clothing if I can get free product. 0.88
X13 Free product can be reason for me to buy clothing impulse. 0.73 X14 I buy clothing in shops with discount price. 0.80
X15 If I see discount price, I tend to buy impulse.

Impulse Buying
X1 I buy only what is on my shopping list. 0.46
X2 I tend to buy clothing if I really like it. 0.70
X3 After I make an impulse purchase I feel regret. 0.53
X4 Sometimes I shop to feel better. 0.64
X5 I am less concerned with the price of the cloth. 0.85
X6 I often buy clothing impulse. 1.82
X7 I am actually impulse shopper.

1. Are you male or female?

Are you male or female? Male

Female
2. Which category below includes your age?

Which category below includes your age?

17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older
3. Do you look at window displays before you enter a store?

Do you look at window displays before you enter a store? Yes

No

Sometimes
4. Have you ever bought an item of clothing you have seen in a window display?

Have you ever bought an item of clothing you have seen in a window display? Yes

No
5. Which factor of a window display would encourage you to enter the shop?

Which factor of a window display would encourage you to enter the shop? Style of exterior

Clothing displayed

Signage for promotions

Prices clearly displayed
*6. In your...
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