Disneyland World Journey
Disneyland
A World Journey
11008326 Fan Yuen Ching, Jane
11008350 Ho Li Shan, Hailey
11017368 Tang Wing Lok, Renee
11050438 Huang Yiyi, EE
13509969 Corbion Morgane Alexandra
13050044 Tong Hui, Anna
Table of Contents
Table of Contents 3
Introduction 4
The Walt Disney Company 6
Disneyland 6
Disneyland in the United States 7
Tokyo Disneyland 9
The Project 9
Behind the Miracle 10
Disneyland Paris 13
The Project 13
Mistakes over Mistakes 15
Unpredictable or Predestined Future 19
Hong Kong Disneyland 21
The Project 21
Lesson Learnt 22
Future Challenges 25
Shanghai Disney Resort 27
The Project 28
Asian Disneyland Discussion 30
Conclusion 30
Introduction
Today, globalization is a common stage in a company’s life; indeed a lot of companies trade across borders. Globalization allows companies to make more profit, and also conquer new markets and attract new customers. But going global is not an easy thing to do, indeed companies cannot just export their whole corporate culture and concepts abroad; they must adapt to the local culture of the host country.
That is why it is very important for companies to train their international managers to give them more chances to succeed in developing strategies and working with people from different cultural and social backgrounds to ensure the company successful experience on foreign markets.
Among the different domains to be aware of, managers must carefully analyze social, economic and political contexts, as well as the legal environment of the host country targeted. By doing this, managers will do what is called a country profile1; it allows anticipating and finding solutions to important differences the company may encounter in the host country. To summarize, they must be aware of the cultural differences of the host country and adapt their policies and behavior; this is called the “cultural sensitivity” 2 which is a key point in a company’s
A World Journey
11008326 Fan Yuen Ching, Jane
11008350 Ho Li Shan, Hailey
11017368 Tang Wing Lok, Renee
11050438 Huang Yiyi, EE
13509969 Corbion Morgane Alexandra
13050044 Tong Hui, Anna
Table of Contents
Table of Contents 3
Introduction 4
The Walt Disney Company 6
Disneyland 6
Disneyland in the United States 7
Tokyo Disneyland 9
The Project 9
Behind the Miracle 10
Disneyland Paris 13
The Project 13
Mistakes over Mistakes 15
Unpredictable or Predestined Future 19
Hong Kong Disneyland 21
The Project 21
Lesson Learnt 22
Future Challenges 25
Shanghai Disney Resort 27
The Project 28
Asian Disneyland Discussion 30
Conclusion 30
Introduction
Today, globalization is a common stage in a company’s life; indeed a lot of companies trade across borders. Globalization allows companies to make more profit, and also conquer new markets and attract new customers. But going global is not an easy thing to do, indeed companies cannot just export their whole corporate culture and concepts abroad; they must adapt to the local culture of the host country.
That is why it is very important for companies to train their international managers to give them more chances to succeed in developing strategies and working with people from different cultural and social backgrounds to ensure the company successful experience on foreign markets.
Among the different domains to be aware of, managers must carefully analyze social, economic and political contexts, as well as the legal environment of the host country targeted. By doing this, managers will do what is called a country profile1; it allows anticipating and finding solutions to important differences the company may encounter in the host country. To summarize, they must be aware of the cultural differences of the host country and adapt their policies and behavior; this is called the “cultural sensitivity” 2 which is a key point in a company’s