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Disney Theme Parks

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Disney Theme Parks
Disney Theme Parks

Executive Summary

As the well-known multinational enterprise, Walt Disney company has achieved a great success in its oversea project. The company set up Disneyland in Japan, France and China successively. But it carried out different policies according to different areas. The report will analyze the motivations of setting up abroad. And define

Table of Contents

Executive summary----------------------------------------------------------------(2)
1. Introduction---------------------------------------------------------------------(4) 2. Different financial investment methods in overseas Theme park 2.1 Tokyo Disneyland--------------------------------------------------------(4-5) 2.2 Paris Disneyland------------------------------------------------------------(5) 2.3 Disney Theme park in Hong Kong---------------------------------------(5)
3.External environment 3.1 Disney in Japan--------------------------------------------------------------(5)
3.1.1Culture factors of success 3.2 Disney theme park in Paris----------------------------------------------(5-6)
3.2.1Conflict between two different languages 3.2.2Different food culture caused trouble 3.2.3 Legal factors 3.2.4 Adjustments 3.3 Disney in Hong Kong----------------------------------------------------(6-7) 3.3.1 Culture factor
3.3.2Different food culture caused trouble
3.3.3 Adjustments
4. New Disneyland in Shanghai--------------------------------------------------(7) 4.1 Geographic location 4.2 Complimentary market
5. Conclusion-----------------------------------------------------------------------(8)
6. Recommendations--------------------------------------------------------------(8)

1. Introduction:
The full name of the world famous Disney is the Walt Disney Company, named after its founder Walt Disney. It is a large international


References: Ding.YP&Zhao.P ,2009, Dishinikuawenhuaguanli, Science & Technology Information 1th 2009. Eisner, M and Schwartz, T (1998). ‘European Disney’, work in progress, pp. 244–245. James, K, 2003, Marketing mistake and success, viewed at 4th April, . Kingdoms,2006, Fengshui in Hong Kong Disneyland, viewed 1st April, 2013, Magic,2012 Hong Kong Disneyland, viewed 1st April, 2013, < http://www.hongkongdisneyland.com.cn/hkdl/zh_CN>. Rita Lau(2009), Disneyland parks in Hong Kong, Shanghai can be complementary: official , 1st April,2013, . Weiqu, (2012), the percentage of main land of china tourist visited the Hong Kong Disney, Available at: http://news.cntv.cn/20120211/102324.shtml, Accessed at 20 March 2012.
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