Disney Demographics

In order to have a successful industry there are many important factors that need to be considered. For any business or organization it is important that we prioritize which factors are necessary and will allow us to reach success. Some important factors listed in Chapter 2 includes economical, technological, political, legal, cultural, and ecological factors.
Economic Environment, “consists of external factors in a business' market and the broader economy that can influence a business.” (Jeff Calareso; 2013) Managers in the marketing industry have to pay close attention to these external factors since it can affect the consumer’s “purchasing power and spending patterns.” (pg. 29) Although industries have no control over what occurs in the
Disney has many different attractions for the whole family allowing everyone to enjoy something different. Children under the ages of 14 must be companied by an adult, which helps target family customers. Although many people might believe that paying for just one of Disney’s attractions for one day can be pricey compared to other parks, Disney offers many special deals that any family with an average income can afford. Families from all kinds of ethnicity come to this park and gender does not matter or come into play. The psychographics of this industry include families who live a normal lifestyle and are ready to have a good time. Most ads on TV for not just Disney World/Land but for every amusement parks it targets families from all kinds who have a great attitude about being at the park and are enjoying themselves. Disney is very family oriented and that is the kind of people they try to target in order to gain customers. Most people you see walk around are just your average everyday families, couples, and every so often a celebrity that decides to visit the theme park as well. Another important factor that Disney focuses on is its brand loyalty. Brand loyalty falls under the behavioral segment. Disney’s famous brand is “The Happiest Place on Earth,” this helps their market because it is persuading you to think that the happiest is their amusement
Hershey Park is located in Pennsylvania and that is its only location. During the months of June-August when it is summer in PA, this amusement park is opened almost every single day of the week. However since it gets cold during the months of September-December the parks operation hours are only on the weekends. The type of costumer’s target I believe could also fall under families, however a lot of customers say that children under the age of 9 do not have many attractions focused on them. Although Hershey Park has a zoo and waterpark most rides consider a very tall height limit, permitting younger kids to ride on the big roller coasters. This park also is trying to attract consumers who enjoy eating their brand of chocolate candy. Unlike Six Flags, Hershey Park is based on the candy their brand sells and those who enjoy the chocolate are usually the ones who are attract to go there. For example if Hershey is someone’s favorite candy, they would enjoy this park a lot more than to someone who is allergic to chocolate or doesn’t enjoy the candy as much. Even though there is something for everyone to enjoy these factors can affect the industries