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Disney Competitive Forces

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Disney Competitive Forces
Walt Disney
CIS 310
Summer 2
Denise Bracken, Michelle Campuzano, Paul Jaworski
Leticia Jones, Joshua Serrano, Tawni Vollmer

Contents Introduction 3 Competitive Forces Model 4 IS Strategy 5 Company Issues 5 Projected Outcome 6 Telecommunications and Internet 7 Works Cited 8

Introduction Walt Disney Company began in the 1920’s and was originally named The Disney Walt Brothers Studio. Throughout the 1930’s Disney released the first colored Mickey Mouse cartoon along with a comic strip. In 1955 Disneyland, the first Disney Park opened in California (“Disney History,” n.d., para 4). Throughout the years Disney has expanded in many areas now including a publishing company, Broadway shows, Disney Online, Disney Interactive, …show more content…
and now owns 51% of Vista-United Telecommunications. Walt Disney World’s use of telecommunications services range from standard analog phones and multi-line digital phones with roll-up, transfer, conference and voicemail features to conference style speakerphones. With dual DS-3 circuits (45 Mbps each for a total of 90 Mbps) located on-site, Walt Disney’s wide range of networking services can be tailored to meet the requirements of the customers. Walt Disney’s full customizable bandwidth allows them to create a package that will amaze the customers, whether the customers demand is speed or simply reliable, affordable service. (“Technology Services” 15 Aug …show more content…
2013. Web. 15 Aug. 2013.
<http://money.cnn.com/magazines/fortune/most-admired/2013/snapshots/2190.html>.
Calderon, Juan, Sergio Delgado, Andre Oliveira, and Juan Paiz. "Analysis of Walt Disney
Company." Web.mit.edu/wysockip/www/535/MIT2001/Disney.pdf. Valanium Associates, 3 Dec. 2001. Web. 20 Aug. 2013
"Disney History." The Walt Disney Company. The Walt Disney Company, n.d. Web. 15
Aug. 2013. <http://thewaltdisneycompany.com/about-disney/disney-history/1950-01-01--
1959-12-31>.
Harris, Derrick. "How Disney Built a Big Data Platform on a Startup Budget — Tech News and
Analysis." GigaOM. N.p., 16 Sept. 2012. Web. 15 Aug. 2013.
"Pixar." Moviesat the Box Office. Moviesat the Box Office, n.d. Web. 15 Aug. 2013.
<http://www.boxofficemojo.com/franchises/chart/?id=pixar.htm>.
"Technology Services." The Walt Disney World Swan and Dolphin Resort. Walt Disney World Swan and Dolphin, n.d. Web. 15 Aug. 2013.
"The Walt Disney Company - Terms of Use for Walt Disney Internet Group." The Walt
Disney Company – Terms of Use for Walt Disney Internet Group. N.p., n.d. Web. 15 Aug. 2013.
Weitzenkorn, Ben. "Disney World to Track Visitors with Wireless Wristbands." NBC News.
N.p., n.d. Web. 15 Aug.
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