Preview

Disney Company

Good Essays
Open Document
Open Document
482 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Disney Company
For my assignment, I have chosen Disney Company, in full The Walt Disney Company, which is an entertainment company to list and discuss the major bases for segmenting consumer market. The Walt Disney Company is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children. The Walt Disney Company which also referred to as “Disney” is the largest media company in the world and also is the worldwide entertainment company. For over 85 years, The Walt Disney Company has been the preeminent name in the field of family entertainment. The Walt Disney Company was founded by Walt and Roy Disney on October 16, 1923. At that time it was known as Disney Brothers Cartoon Studio, the company was later reincorporated into Walt Disney Studio. The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. The company said that, “using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The company is best known for the products of its film studio and today become one of the largest and best-known studios in Hollywood.
Disney, is a leading diversified international family entertainment and media enterprise with five business segments including Media Networks, Disney Interactive Media Group, Studio Entertainment, Parks and Resorts, and Disney Consumer Products. The Media Networks segment includes international and domestic cable television networks, a domestic broadcast television network, television production operations, domestic and international television distribution such as Disney Channel, ESPN, A&E Television Networks, and ABC family. The Disney Interactive Media Group develops, publishes and distributes content for branded online services intended for kids and family entertainment
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Accounting Research Project: Walt Disney
    • 1607 Words
    • 7 Pages

    Accounting Research Project: Walt Disney

    The Walt Disney Company (NYSE:DIS) is one that I have been familiar with my entire life. However, I have never known much about the business side of the company. It was founded in 1923 by Roy and Walt Disney, who came to Hollywood from Kansas City, Missouri. Walt and Roy produced a short animated film series that became known as the Alice Comedies. The small studio in which they worked was outgrown and replaced by a larger facility, where they became Disney Bros. Studio (Disney Archives). In 1928, Mickey Mouse was born, followed by Pluto, Goofy, and the rest of the Disney gang, and the Disney Brothers Studio became the Walt Disney Studio. Disney’s first full-length animated film came out in 1937. Snow White and the Seven Dwarfs became the highest grossing film by 1939 and the first animated feature film ever produced (studioservices.go.com).…

    • 1607 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Disney Princesses Franchise: Negative Gender Stereotypes
    • 1813 Words
    • 8 Pages

    Disney Princesses Franchise: Negative Gender Stereotypes

    Today The Walt Disney Company is a world rebound Multibillionaire corporation but it has come a long way from its roots. Founded by Walt Disney and Roy O. Disney, the “Walt Disney Studios” as we know it today was founded on October 16, 1923 and was originally dubbed the Disney Brothers Cartoon Studio. The brothers were successful with a slew of popular cartoon such as Alice's Wonderland (1923), Oswald the Lucky Rabbit (1928), and Steamboat Willie staring the most famous Mickey Mouse, previously named 'Mortimer Mouse', who would later star in several Disney Studios produced films and become the icon of the Walt Disney Brand. “Walt Disney has been, arguably, the most influential American of the twentieth…

    • 1813 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Walt Disney Stock Evaluation Essay
    • 385 Words
    • 2 Pages

    Walt Disney Stock Evaluation Essay

    “The Walt Disney Company” is an international leader owning major brands in entertainment, content creation, and recreation. Founded on 1923 by Walt Disney and Roy O. Disney, the company soon became a leader in the animation industry with iconic characters such as Mickey Mouse. The company has since expanded beyond pure studio animation and into television, music, publishing, digital media, live action films theme parks and more. Their diversified business segments includes their media distribution networks, parks and…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walt Disney Controversy
    • 613 Words
    • 3 Pages

    Walt Disney Controversy

    The development and marketing of products to minimize negative effect on physical environment and to improve it. Disney is a company that is about respect in every aspect, they require that every manufacture meet guidelines to ensure the business is operated in the most efficient and ethical way. Disney has a tremendous responsibility to give back to those who have helped it become what it is today. The Walt Disney Company focuses on the environment, community and labor standards while focusing on volunteerism It is the major to focus for them, offering free tickets to millions in exchange to volunteer service of an organization. It has five business segments; media networks, park and resorts, studio entertainment, consumer products and interactive…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    How Did Walt Disney Change The World?
    • 156 Words
    • 1 Page

    How Did Walt Disney Change The World?

    The Walt Disney Company is one of the world’s dominant producers and providers of entertainment and information technology if not the most dominant. By using their anthology of brands to make their content, services and consumer products more unique than the other companies, They assume to be seeking to develop the most creative, creative and beneficial entertainment experiences and related products in the world. The Walt Disney Company tries to bring stories to life throughout their movies.…

    • 156 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Please Responds To The Following: The Walt Disney Company
    • 420 Words
    • 2 Pages

    Please Responds To The Following: The Walt Disney Company

    •The Walt Disney Company is in the following businesses: theme parks, Disney Cruise Line, resort properties, movie, video, and theatrical productions, television broadcasting, radio broadcasting, musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, books and magazine publishing, interactive software and internet sites, and The Disney Store retail shops.…

    • 420 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Individual Behavior and Communication Paper
    • 820 Words
    • 4 Pages

    Individual Behavior and Communication Paper

    The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes.…

    • 820 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Operational Planning of The Walt Disney Company
    • 716 Words
    • 3 Pages

    Operational Planning of The Walt Disney Company

    The opportunities that Disney can develop include expanding their presence in emerging economies including Russia, China, Asia Pacific and India. Additionally, the distribution agreement they signed in 2012 with Comcast will allow them to expand their presence in the cable television market. This includes their cable network channels such as the Disney Channel, Disney Junior, Disney XD, ABC, ABC Family, and 12 unique ESPN channels (The Walt Disney Company, 2012).…

    • 716 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Disney Strategic Assessment
    • 2350 Words
    • 10 Pages

    Disney Strategic Assessment

    Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of a problem for Disney and has not increased revenues by great percentages. Parks and Resorts increased revenue by 29 percent in 2006 and media networks increased revenue by 43 percent. The Media Network segment brings in the most revenue and operating income (David, 2009). This segment and the Parks & Resorts segments are growing.…

    • 2350 Words
    • 10 Pages
    Better Essays
    Read More
  • Good Essays

    paper
    • 339 Words
    • 2 Pages

    paper

    The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information”. Using their collection of brands to differentiate their content, services and consumer products, it seeks to create the most creative, innovative and profitable.…

    • 339 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Fortune 500
    • 3458 Words
    • 9 Pages

    Fortune 500

    I have chosen the Walt Disney Company as the topic for my Fortune 500 company case study. We all know that Disney is an extremely diverse entertainment company that not only focuses much of its attention on children, but rather the family as a whole. Business segments ranging from Studio Entertainment, Amusement Parks, and Consumer products, the Walt Disney Company is no doubt a leading Fortune 500 company. This is most likely due to the unique, imaginative, and exciting content that they have used for close to a hundred years. The company is not only a key influence in employment for the United States, but World Wide as well. Its top three industry competitors are Time Warner, Viacom, and CBS. The company reported revenues of $42.3 billion in 2012 and ranked 66th on the Fortune 500 list that year (Walt Disney Co. 2013). Just ask around, I can guarantee that almost everyone that you run into has seen, bought, or experienced something that Disney has to offer. Within this paper, I will evaluate the leadership strategies that the Walt Disney Company possesses through its use of Global Strategies in family entertainment.…

    • 3458 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    Walt Disney Company stetangy
    • 554 Words
    • 2 Pages

    Walt Disney Company stetangy

    Media Networks/Broadcasting and Studio Entertainment –High market capitalization and the lower end of revenues compared to Time Warner and CBS. However, with the capital and brand recognition Disney has they are extremely competitive here; especially with ESPN, Pixar, ABC, The Disney Channel. Parks and Resorts –Disney is extremely competitive here with high market cap and high revenues. Disney has become known as the premier destination and vacation for those looking for a theme park. They compete with Six Flags and Ocean Park; Disney has tons of pull in this side of the business. Consumer Products –Another form of Disney’s business that is extremely strong and highly competitive. The only downfall of this side of the business is that it is HIGHLY competitive and a weakened global economy has hurt the bottom line.…

    • 554 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney History
    • 1086 Words
    • 5 Pages

    Walt Disney History

    The Walt Disney Company has grown rapidly over time becoming one of the leading companies in the entertainment industry and continues to excel with no signs of slowing down. The Walt Disney Company has diverse operations in different aspects of the entertainment industry. Media networks, parks and resorts, studio entertainment, consumer products and interactive media are all interconnected branches of The Walt Disney Company that have expanded into global markets. Having such diverse operations amongst the entertainment industry, Disney has been able to show the synergistic possibilities of a company’s media consolidation.…

    • 1086 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    SWOT The Walt Disney Company
    • 945 Words
    • 4 Pages

    SWOT The Walt Disney Company

    Strong product portfolio. Walt Disney’s products include broadcast television network ABC and cable networks such as Disney Channel or ESPN, which is one of the most watched cable networks in the world. Combining the significant audience reach of these cable networks, (ESPN has nearly 300 million and Disney Channel 240 million subscribers) and the solid growth of cable television, Disney’s product portfolio provides a competitive advantage for the company over its competitors.…

    • 945 Words
    • 4 Pages
    Better Essays
    Read More

Related Topics