Disney Adapts to Cultural Differences

Topics: The Walt Disney Company, Disney Channel, Walt Disney Pages: 3 (1015 words) Published: March 3, 2015
Disney Adapts to Cultural Differences

I grew up watching Disney as a kid, and still even enjoy some of the shows that are aired today; I am not ashamed to admit it.. Ok maybe a little bit, but that is beside the point. Disney is the perfect idea for kids of all ages and backgrounds because every story that is told empowers the youth to enjoy their life, no matter the circumstances. I know that was true for me because when I would watch Disney channel on the television or watch a Disney animated film, I would forget about all of the problems in the world. Also when I was a kid, my parents took my sister and me on vacation to Disney World in Florida. I still remember walking around the magical kingdom like it was yesterday. There was something about that place that made it feel magical, everything was perfect. I would have to go out on a limb and say that Disney did a hell of a job marketing to young children, and that Walt Disney is a pure genius. I think the reason that Disney has been so successful in the United States is because it has been around for so long. My parents grew up watching Disney movies and because of that they let me watch these movies as child because they were so familiar with it. There is rarely ever a time where you can mention a Disney character and have someone in the United States not know who it is or what movie it came from.

It is extremely important for Disney to build brand awareness in other countries like China, Russia, and India because if they do not build awareness, then some other company might take advantage of it. Disney had a “go-it-alone” policy, which means that they wanted to do everything by themselves without the help of any one else. They have abandoned this policy, which I think is a great idea because when they partner with foreign countries it helps the Disney brand become more aware to the citizens of that which ever country Disney partners with. If Disney becomes more aware in different...
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