Topics: Walt Disney, The Walt Disney Company, Burbank, California Pages: 3 (705 words) Published: February 26, 2013





Disney Organization, how it is operated and managed

Walt Disney is an organization and therefore is a secondary group. It is task oriented and the people who are associated with it have task oriented ties. The social structure involved in this company is bureaucracy (Cockerell, 2008). A German sociologist as well as political economist, Max Weber, came up with the bureaucratic theory. According to Weber this is the most efficient type of organization. This organization has well defined line of authority as well as clear rule that are strictly observed. How does Disney apply this type of organizational leadership?

The Walt Disney is lead by a CEO who supervises the every day running of the central branch of the Walt Disney Company. Under the CEO is extensive range of presidents, senior managerial presidents, as well as managerial vice presidents. Each of these individuals supervises their own team at their individual companies. The boards of directors have the most stakes in the cooperation and therefore, manage the controlling interest. The CEO works directly under the board of directors. This is a well defined hierarchy of authority which is a characteristic of bureaucracy. There is also high degree of division of labor as well as specialization (Achterbergh & Vriens, 2010).

In bureaucracy there are both official and impersonal relationships among the associates of the organization. Disney follows the principle of rationality, consistency and objectivity. From the unique organizational structure, to the decisions made that guide the Disney Company’s significant growth, these are things that come from the culture of the company. The most important part of the culture is how the company deals with its employees. The Disney tries to take great investment in...

References: Achterbergh, J., & Vriens, D. J. (2010). Organizations: Social systems conducting experiments. Berlin: Springer.
Cockerell, L. (2008). Creating magic: 10 common sense leadership strategies from a life at Disney. New York: Currency Doubleday.
Henslin, J. M. (2005). Sociology: A down-to-earth approach. Boston: Pearson/A and B.
Kilduff, M., & Tsai, W. (2003). Social networks and organizations. London: SAGE.
Mumby, D. K. (2013). Organizational communication: A critical approach. Thousand Oaks: SAGE.
Rothacher, A. (2004). Corporate cultures and global brands. Singapore: World Scientific Pub.
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