Disney's Strategic Initiative Paper
Disney 's Ethic and Compliance Paper
Jennifer Banks-Milbry, William Coon, Shedrick Daniels,
Gene Daughtry, Don Thomas, Victor Williams
FIN/370
February 28, 2011
Troy Mahone
Disney 's Ethic and Compliance Paper Introduction The Walt Disney Company, better known as Disney, represents a premier name in family entertainment worldwide (The Walt Disney Company, 2011). Since the company 1923 beginnings, Disney has become a company with a worldwide market capitalization of more than 82 billion dollars (Google, 2011). Disney is a business that operates in four business segment, consumer products, studio entertainment, media networks, and resort and theme parks. Disney executives have made ethics and compliance a top priority for the company. Learning Team A will given information that talks about Disney’s role of ethic and compliance, procedures used to ensure ethical behavior, SEC regulations, financial performance, and the financial health.
Role of Ethics and Compliance Disney has a tremendous amount of exposure to ethics and compliance criticism. Millions of consumers patronize the Disney Company, spending billions on the products and services the company offers. Possessing an ethical and compliant reputation is crucial to the Disney Company’s bottom line. The Disney Company maintains a high level of social responsibility. The company trains and guides its employees and cast members through programs like Disney Development Connection, which provides knowledge and training on how to act ethically and legally in compliance with the company’s standards of business conduct (The Walt Disney Company, 2011). The return on the Disney Company investment in ethics and compliance training has paved the way for Disney to be recognized for its success and contributed to decades of profitable operations with minimal exposure to unethical and incompliant behavior. Procedures to Ensure Ethical Behavior
Some of the procedures Disney
Jennifer Banks-Milbry, William Coon, Shedrick Daniels,
Gene Daughtry, Don Thomas, Victor Williams
FIN/370
February 28, 2011
Troy Mahone
Disney 's Ethic and Compliance Paper Introduction The Walt Disney Company, better known as Disney, represents a premier name in family entertainment worldwide (The Walt Disney Company, 2011). Since the company 1923 beginnings, Disney has become a company with a worldwide market capitalization of more than 82 billion dollars (Google, 2011). Disney is a business that operates in four business segment, consumer products, studio entertainment, media networks, and resort and theme parks. Disney executives have made ethics and compliance a top priority for the company. Learning Team A will given information that talks about Disney’s role of ethic and compliance, procedures used to ensure ethical behavior, SEC regulations, financial performance, and the financial health.
Role of Ethics and Compliance Disney has a tremendous amount of exposure to ethics and compliance criticism. Millions of consumers patronize the Disney Company, spending billions on the products and services the company offers. Possessing an ethical and compliant reputation is crucial to the Disney Company’s bottom line. The Disney Company maintains a high level of social responsibility. The company trains and guides its employees and cast members through programs like Disney Development Connection, which provides knowledge and training on how to act ethically and legally in compliance with the company’s standards of business conduct (The Walt Disney Company, 2011). The return on the Disney Company investment in ethics and compliance training has paved the way for Disney to be recognized for its success and contributed to decades of profitable operations with minimal exposure to unethical and incompliant behavior. Procedures to Ensure Ethical Behavior
Some of the procedures Disney