Discussion Guide Example
Discussion Guide
Target Audience : (Male/Female/Age etc)
Date : 13th May 2010
Sections:
1. Introduction 2. Warm up 3. Understand customer perception towards the launch of new package by Sri Lankan Airlines 4. Understanding the reactions to the new marketing communication campaign 5. Exit 1. -------------------------------------------------
2. -------------------------------------------------
3. -------------------------------------------------
4. -------------------------------------------------
1. -------------------------------------------------
2. -------------------------------------------------
3. -------------------------------------------------
4. -------------------------------------------------
5. -------------------------------------------------
6. -------------------------------------------------
7.1. Introduction
(Expected Timing – 10 minutes)
Welcome participants and establish good parameters, before the group begins, conduct the informed consent process, including compensation discussion. 1. 2. 3. 4. 5. 6. 7.1. 1. Introduction of moderator, the purpose of this research, qualitative methods used, reassurance that the individual is free to base his/her answers on feelings and emotions. Participants in the discussion do not necessarily require any special knowledge and no answers are right or wrong. He/she is also assured of the confidentiality of all information.
“Good Morning, Afternoon, Evening, I am Shasheen Hettiarachchi and I am from Synergy Research Agency. Firstly I would like to thank you for taking your time off to take part in this discussion today. As you’re aware we are conducting a study in order to ascertain the perceptions toward the launch of the new package by our airline and the reactions of our communication campaign. I wish to clarify that all information is strictly confidential and all your
Target Audience : (Male/Female/Age etc)
Date : 13th May 2010
Sections:
1. Introduction 2. Warm up 3. Understand customer perception towards the launch of new package by Sri Lankan Airlines 4. Understanding the reactions to the new marketing communication campaign 5. Exit 1. -------------------------------------------------
2. -------------------------------------------------
3. -------------------------------------------------
4. -------------------------------------------------
1. -------------------------------------------------
2. -------------------------------------------------
3. -------------------------------------------------
4. -------------------------------------------------
5. -------------------------------------------------
6. -------------------------------------------------
7.1. Introduction
(Expected Timing – 10 minutes)
Welcome participants and establish good parameters, before the group begins, conduct the informed consent process, including compensation discussion. 1. 2. 3. 4. 5. 6. 7.1. 1. Introduction of moderator, the purpose of this research, qualitative methods used, reassurance that the individual is free to base his/her answers on feelings and emotions. Participants in the discussion do not necessarily require any special knowledge and no answers are right or wrong. He/she is also assured of the confidentiality of all information.
“Good Morning, Afternoon, Evening, I am Shasheen Hettiarachchi and I am from Synergy Research Agency. Firstly I would like to thank you for taking your time off to take part in this discussion today. As you’re aware we are conducting a study in order to ascertain the perceptions toward the launch of the new package by our airline and the reactions of our communication campaign. I wish to clarify that all information is strictly confidential and all your