-Using Zhuodang Book Store to analyze
In China, the network informatization is rapid developing. The electronic business has become the most efficient commodity tool. Online shopping gradually becomes one of people’s consumption behaviors and e-business is a simple, quick and low-cost electronic communication mode. Consumers can through lots of methods to business activities. Such as telephone, e-mail, fax and chat software. This article will explore China online store operational management and using the delivery channels and process of Zhuodang Book Store as an example. The information and communication technique is widely applied in their operation process. This article will evaluate the effect and function of the information and communication technique that using in the delivery channels and prove online store is evolvable. I was a consumer of Zhuodang Book Store and I got an interview with the storekeeper to learn about some management flow and the process of delivery through chat software.
The e-business has become a very important and efficient marketing method in nowadays society. The communication technology is widely applied to the e-business process and operation. ZhuoDang Book Store is a new online book store which has a sound momentum of development and many chances of improvement. However, there are some problems in their delivery process. In this article, the operations process of delivery channel will be researched and some suggestion and evaluation will be given for ZhuoDang Book Store. Introduction of TaoBao.com and the interview record will be presented in the appendix.
The online storekeeper need not spend too much energy and earn money. The operations from pay to give the feedback are the delivery process. Through interview I have drawn a flow pictures about his online book store operations.
From this flowchart, the