One of the biggest problems causing separation in today’s society is discrimination based on looks. Our morality is constantly decreasing due to greed and selfishness. At one point in time we focused on the well being of every human being no matter their race, color or gender; looks meant nothing while love and friendships meant everything. On the contrary to Marshal Cohen’s statement that a “brand enhancer” or a “walking bill board” is critical, hiring people based on looks is not morally correct, and morality should be held above money and reputation.
Hiring by looks can cause numerous amounts of issues, both at the governmental level and the emotional level. As Olophius Perry stated in the article, Going for the Look but Risking Discrimination, “If you’re hiring by looks, then you can run into problems of race discrimination, national origin discrimination, gender discrimination, age discrimination, and even disability discrimination.”(Greenhouse 1). Our country specifically was founded on equality and equal opportunity for all. When businesses start hiring based on looks and/or gender, our country’s morals begin to slip slowly through Uncle Sam’s fingers. Discrimination of any sort may also cause a person great emotional damage. Perhaps a hard working, well-kept, person was turned away from a job because of his or her un-attractive face, that person could be so hurt that they commit suicide; while one person gets richer because of this life changing decision they made, another person’s sanity is lost. This type of discrimination is not worth the pain and suffering of one human being in return for fame and money.
Young men and women are used as sex symbols in today’s twisted society. Many companies will hire young attractive women based on their beauty with the intention of giving men something to look at as well as giving them an incentive to come into their store. As Marshal Cohen replied, “A guy wants to go hang out in a store