Discounted Cash Flow and Football Field Analysis
Presented by:
Jue Wang, Yeqing Luo, Yixi Zhang, Zheng Ni
Executive Summary
• Company’s Business
– Company Overview
– SWOT Analysis
• Financial Statement
– Growth Rate
– DCF Valuation
• Industry Environment
– Historical Analysis
– Peer Group Analysis
2
Company Overview
• Chipotle is a worldwide chain of restaurant
• Opened 185 new restaurants in 2013, and
delivered revenue of $3.21 billion, an
increase of 17.7% for the year
• Its restaurant-level operating margins were
among the best in the industry at 26.6%
3
Company Overview
4
SWOT Analysis
• Strengths:
– Well-recognized brand in US with positive brand
image and customer loyalty
– All restaurants are owned by company
• Weaknesses:
– More expensive in Menu
– Chipotle’s major presence is only in US
5
SWOT Analysis
• Opportunities:
– Expand to new markets in US
– There is a growing trend of health consciousness
amongst people
• Threats:
– The competition within the fast food industry is
intensive.
– Consumers’ tastes may change and prices of raw
materials are volatile.
6
Calculation of WACC
• WACC = COE*Equity ratio+COD*(1-tax
rate)*Debt ratio
• Debt-free
• COE= Risk-free rate + Beta*(Expected return
– Risk -free rate) = 2.80% + 0.74*(6.06% 2.80%) = 5.21%
• WACC = COE = 5.21%
7
Growth Rate Analysis
8
Calculation of Growth Rate
• Net investment = Invested capital 1 - Invested
capital 0 = 1565.52-1276.26=289.26
• Investment rate = Net Investment/ NOPLAT
=289.26/326.56=88.57%
• Growth rate= Investment rate *
ROIC=88.57%*20.86%=18.48%
9
Risks in Maintain the High Growth Rate
Growth strategy : Open new restaurants
• Delays in opening restaurants
• The new restaurants opened may not be
profitable
• The expansion into international markets is
risky
10
DCF Analysis
11
Peer Group Analysis
Peer
Comparison
Ratios
Liquidity
Ratio
Financial
Leverage
Efficiency Ratio
Profitablity Ratio
Cash
Asset
current Asset/Equit Conversion
Gross
Turnove
ratio
y
Margin
Cycle
r
Chipotle
Mexican Grill
2.93
McDonald's
Corp.
1.45
Yum Brands
Inc.
0.87
Panera Bread
Company, Inc.
1.34
Operating
Margin
EBT
Margin
-4.39
1.77
27.11%
16.69%
16.54%
-2.38
0.81
39.24%
31.21%
29.38%
4.18
-52.03
1.53
27.73%
16.38%
12.22%
1.73
1.54
7.67
1.86
23.48%
13.28%
13.60%
Dunkin Brands
Group Inc.
1.19
9.28
-
78.09%
36.38%
29.29%
Starbucks Corp
1.27
57.14%
-2.19%
-1.54%
2.31
0.20
2.57
52.81
1.51
Company
Ticker
Market Cap
Current Price
Diluted EPS
Trailing P/E
Forward P/E
Relative Multiples Analysis
Chipotle
Mexican
Grill
Dunkin
McDonald's Yum Brands Panera Bread Brands
Starbucks Average
Group
Corp.
Inc.
Company, Inc.
Corp
Inc.
CMG
MCD
YUM
PNRA
DNKN
SBUX
15.06 B
99.01B
33.12 B
5.10 B
4.84 B
53.16 B
39.05
476.28
99.88
74.37
177.4
46.51
70.38
93.71
10.47
5.5
2.39
6.61
1.36
0.15
3.20
45.66
18.18
31.16
26.83
33.42
456.95
113.31
30.66
15.99
20.6
24.17
21.64
22.23
20.93
ROIC
20.86%
19.51%
25.89%
23.88%
8.57%
37.50%
23%
ROA
17.94%
Please join StudyMode to read the full document