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Dis Honesty The Truth About Lies Analysis

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Dis Honesty The Truth About Lies Analysis
In the documentary feature film “(Dis)Honesty-The Truth About Lies” five people share true stories of lies they have told and how their lies led to disastrous results. All of them rationalized their behavior and somehow came to believe their acts were justified (www.cnbc.com). I learned even more than I knew before that there are liars and cheaters all around us. From little white lies to extraordinary acts of criminal deceit (www.youtube.com). Dan Ariely, along with a team of researchers, conducted behavioral experiments that measure our tendency to lie sometimes even unknowingly. One key lesson learned from the video, for a business in an imperfectly competitive market with regards to branding and product differentiation, is to analyze your
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