Dirt Bike

Dirt Bikes USA
Running Case Study
Bryan Gaine Melissa Kelly Brad Michels Erica Riley

Table of Contents
Management Analysis of a Business .....................................................................................4 Analyzing Financial Performance..........................................................................................5 Competitive Analysis .............................................................................................................7 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets .......................8 New Customer Database Design ...........................................................................................9 Using Internet Tools to Increase Efficiency and Productivity ...............................................10

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Table of Charts
Table 1: Dirt Bikes USA Sales History from 2001 to 2005 .................................................. 5 Table 2: Domestic vs. International Sales from 2001 to 2005 ...............................................6 Table 3: Statement of Income ................................................................................................6 Table 4: Software Suites ........................................................................................................8 Table 5: Customer Database ..................................................................................................9 Table 6: Internet Tools Matrix ...............................................................................................10

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Management Analysis of a Business Dirt Bikes USA is dirt bike production company based in California. This company comes from a background of experience in the dirt bike culture and it was founded in the early 1990’s. This was around the time when dirt biking was becoming popular. The founder’s of this company are Carl Schmidt and Steve McFadden and they started to design dirt bike frames for off road purposes