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Direct To Consumer Advertising: Pros And Cons

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Direct To Consumer Advertising: Pros And Cons
Direct to consumer advertising has been a huge discussion for many years with physicians, without any research justifying who is right in this argument. Direct to consumer advertising to me is divided into two sections, the pro & anti. There are things that both sides present to the defense such as the difference between awareness and misleading information. The pros side has pride that the DCTA’s usefulness is bringing awareness, whether it is through awareness of certain side effects or disorders. DCTA ads aide in patient intake increases as well, in ways such as making a patient wanting to see doctor because of a TV commercial or billboard. This in return allows the patient and physician relationship to flourish and causing better treatment
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