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Direct Marketing L'Oreal

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Direct Marketing L'Oreal
16/11/2010

GROUPE ESC TOULOUSE

DIRECT MARKETING

« Lumino Contrast Shampoo »
Pauline Delubac Eléonore Perie Matthieu Caumel Jean-Luc Molero

Summary
I. The briefing .................................................................................................................... 2 1. Presentation of the activity ...................................................................................................... 2 2. Quantitative and qualitative objectives of the DM ............................................................... 3 . 1) Quantitative objectives ............................................................................................ 3 2) Qualitative objectives .............................................................................................. 3 3. Target of communication ......................................................................................................... 3 1) Address list ............................................................................................................. 3 II. The Structure of the mailing ........................................................................................... 5 III. The assessment ratios for the quality of the mailing ......................................................10 IV. The Budget forecast of the operation including ..............................................................11 1. Budget forecast ....................................................................................................................... 11 2. Cost for posting and routing .................................................................................................. 13 3. 4. Price o 5. 6. ................................................................................................................. 13
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