Preview

Direct Marketing in India

Powerful Essays
Open Document
Open Document
2628 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Direct Marketing in India
Direct marketing in India
For those who are considering tapping into the Indian marketplace, the author offers an update on the country's diverse population, its technological advances and its overall potential for marketers.
India is a country which has a rich heritage. In the rich tapestry that is India, there is diversification among its individuals, languages, cultures, religions and castes. The population in India’s five major metros consists of a middle and upper class. The lifestyles and living standards are comparable to any advanced city in the world and there has been reformation in India's economy, communication, globalization and its information transmission. Consumerism is on the rise not only in the five metros, but also in what is called class B & C cities (based on population), as well as in the rural/interiors of India. Most metros have a distinct heterogeneous and cosmopolitan market. The Indian market has a clear urban/rural divide. The money/power in the rural areas is phenomenal, while the agricultural dominance of India still persists.
Areas of Growth in India
There is a virtual marketing boom to meet the new demands in the consumer field. The major areas where the growth is greatest include the financial services, credit cards, automobiles, engineering and industrial sectors, home appliances, entertainment products and food commodities. In addition consumer durable and non-durable goods, packaging, communication and hi-tech electronics, agriculture, power/energy, water purification and hygiene products, hospitality, travel and holiday packages and fashion sectors are also experiencing major growth. These areas seemingly have captivated the marketplace due to tremendous demands from consumers. Past problems like the heavy custom duties, import duties, personal and corporate taxes have all been rationalized and are comparable with the rest of the world.
A trend towards a quality-conscious culture is blossoming in India. Marketers have

You May Also Find These Documents Helpful

  • Good Essays

    Over the past few years, business leaders and strategists around the world have increasingly been focusing their attention on the challenges of intense competition and slowing growth in high income markets. This has led many of them to reconsider the potential of emerging and low income markets. Rising purchasing power, changing consumption patterns, increased access to information and communication technology, improving infrastructure and government initiatives to boost the main constituent of Indian BOP market I, e Rural/Rur-ban markets. Shifts in occupation towards more predictable income streams have led to creation of new consuming class. There is increased need for products and services to reach these consumers spread across a wider geography and higher disposable incomes.…

    • 1294 Words
    • 6 Pages
    Good Essays
  • Good Essays

    With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods.…

    • 8270 Words
    • 34 Pages
    Good Essays
  • Powerful Essays

    Nobrega, W., Sinha, A., (April 1, 2008) Riding the Indian Tiger: Understanding India: The World 's Fastest Growing Market. Wiley, Hoboken , NJ , USA, 5-6, 134.…

    • 2033 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Mobile Marketing in India

    • 20218 Words
    • 81 Pages

    This is to certify that the project work title “ MOBILE MARKETING IN INDIA” by Mohd. Haris Zameer, o8-IV-830 is an authentic work carried out by him under my guidance and supervision in the Post Graduate Diploma in Management From Institute of Marketing & Management . The report submitted has been founded satisfactory for the partial fulfilment of the degree of P.G.D.M.…

    • 20218 Words
    • 81 Pages
    Satisfactory Essays
  • Good Essays

    Digital Marketing in India

    • 1106 Words
    • 5 Pages

    Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there will be a Big Change in coming future.…

    • 1106 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Research Paper

    • 718 Words
    • 3 Pages

    Evolution of Indian consumer market in growth phase Consumer markets – India vs. China increasingly affluent Indian Middle class harder to ignore Indian middle class as a distinctive segment - profile, dimensions, and location Changing patterns of middle class behavior How India's rising and unique middle class will reshape Indian / Global consumer markets ? Implications to companies thru cases…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    3.) Carries out a number of promotion measure like personal selling, advertising, sales promotional programmes with a view to communicating with the consumer.…

    • 1146 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Litrature Review

    • 650 Words
    • 3 Pages

    In the recent past there have been numerous studies done on Indian retail market both by government as well as private consultancy firms. All of them are in unison about the growth prospective of Indian retail market however there are some difference of opinions about the value and volume of the market. The impact of the same on consumers has been observed by various market research agencies and individual researchers. According to US based global consulting firm, AT Kearney’s report (Shabat et al., 2011) on Global Retail Development Index-2011 (GRDI-2011), India has been ranked the fourth most attractive nation among the 30 fastest emerging markets moving economies and considers that factors like fast growth rate (9% GDP in 2010), and a forecasted strong growth rate of 8.7 % throughout 2016 and additional factors like fast saving and investment rates, fast labor growth rate and increased consumer spending are responsible to make India as a very favorable retail environment.…

    • 650 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Indian Service Sector

    • 7953 Words
    • 32 Pages

    Australia. Dept. of Foreign Affairs and Trade. Economic Analytical Unit. India’s services sector: unlocking opportunity. Bibliography. ISBN 9781921244056. 1. Service industries - India. 2. India - Commerce. 3. India - Economic conditions. 4. India - Economic policy. I. Title. 338.470954 Editing by Peter Judge. Typesetting by Lyn Lalor. Production by Jean Penny, Pirion Print and Design. Cover photo by Adrian Westwood, Firefly Creative.…

    • 7953 Words
    • 32 Pages
    Powerful Essays
  • Satisfactory Essays

    QSR Industry In India

    • 4173 Words
    • 17 Pages

    India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with…

    • 4173 Words
    • 17 Pages
    Satisfactory Essays
  • Satisfactory Essays

    India: Globalization

    • 294 Words
    • 2 Pages

    According to daldrup.org globalization has drastically affected the Business aspect in India. India is expected to have 715 shopping malls by 2016; it has a consumer base of 1.14 million, and the third largest telecom market. But the negative effect this has had is that India’s youth is no longer furthering their education and working at call centers for cheap money. And by the year 2016 comes India is expected to be the seventh largest automobile market.…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    urban exclusion in India

    • 5447 Words
    • 20 Pages

    As India’s cities expand, India’s economic makeup will also change. In 1995, India’s GDP was split almost evenly between its urban and rural economies. In 2008, urban GDP accounted for 58 percent of overall GDP. By 2030, under base-case economic projections made by Mc Kinsey Global Institute (MGI) estimates urbanisation will spread across India, impacting almost every state. For the first time in India’s history, the nation will have five large states (Tamil Nadu, Gujarat, Maharashtra, Karnataka, and Punjab) with more of their population living in cities than in villages and urban India will generate nearly 70 percent of India’s GDP and drive a near fourfold increase in per capita.…

    • 5447 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Dawar, N. & Chattopadhyay, A. (2002). Rethinking marketing programs for emerging markets. Long Range Planning, 35, 457.…

    • 3477 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We take this opportunity to convey our sincere thanks and gratitude to all those who have helped and contributed towards the completion of this project.We take here a great opportunity to express our sincere and deep sense of gratitude to Prof.S.Manoharan for giving us an opportunity to work on this project. The support & guidance from Sir, was of great help & it was extremely valuable for us to complete this Project. INTRODUCTIONBRAND INDIA TODAY INDUSTRY MAGAZINEINDIA TODAYIndia Today is an Indian weekly newsmagazine published by Living Media India Limited, in publication since 1975 based in Mumbai. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for the last three decades.It is part of the India Today group also founded in 1975 and which now includes 13 magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music Today), book publishing and India's only book club. With the publication of its 30th Anniversary issue in December 2005, the magazine, which had commenced publication in 1975 with a circulation of 5000 copies, currently has five editions and a circulation of over 1.1 Million copies with a readership of over 5.62 million.MAGAZINE INDUSTRYMagazine Industry consists of different types of magazines…

    • 2976 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Mac Case Analysis

    • 1211 Words
    • 4 Pages

    Being the second most populous country in the world, India is expected to be the only country where population growth will continue for the next 50 years. In addition, the trend of increasing urbanization and the rise of the middle class with higher disposable income and greater demand for higher quality goods, provide a huge potential customer base to be tapped on. However, the trend of increasing income inequality may limit the expansion opportunity.…

    • 1211 Words
    • 4 Pages
    Good Essays