Direct Marketing-Facebook
Exam III
Direct marketing
Idris Chris Enyinda, Ph.D., Ph.D.
1a) Facebook generates a revenue of 2 billion dollars a year, yes it is free for user to join but that is where they generate there money from. With over 750 million active users Facebook make the majority of their money through advertising. The ads that appear on the right border of the screen. They gather all the information about you and accordingly they let the advertisement that they think you would be interested in appear for you on the screen, more like a tailor-made advertisement. Another way of making money is selling information on users the same way of Google, Google has planned to sell their information but Facebook did not.
b) some of the very important features on social networking are User-centric interface for example Facebook’s front page is exemplary for an egocentric user interface. It provides detailed information about updates and notifications of a user and also provides a one-click-interface that makes it easy to update the current status, hide information provided by friends and it updates you about people a user may know or groups or conversations that the user may be interested in.
Real time updates, One of the reasons why micro-blogging services have managed to take off over the last years, was their ability to bring the new, “real-time” dimension to the social interaction on the Web. Different from instant messaging where users were mostly focused on the two-way-conversations, Twitter & Co. delivered many-ways-conversations to the Web. Simple and Usable Forms, Web forms are probably the most important design element for social media and networking sites. Forms and inputs are used in everything from sign-up to search, log-in, replying to a post or adding some other content. Since forms are extremely important, they must be usable.
2) I would defiantly agree to start the loyalty card in my hypermarket. One of the most revenue generating businesses is the
Direct marketing
Idris Chris Enyinda, Ph.D., Ph.D.
1a) Facebook generates a revenue of 2 billion dollars a year, yes it is free for user to join but that is where they generate there money from. With over 750 million active users Facebook make the majority of their money through advertising. The ads that appear on the right border of the screen. They gather all the information about you and accordingly they let the advertisement that they think you would be interested in appear for you on the screen, more like a tailor-made advertisement. Another way of making money is selling information on users the same way of Google, Google has planned to sell their information but Facebook did not.
b) some of the very important features on social networking are User-centric interface for example Facebook’s front page is exemplary for an egocentric user interface. It provides detailed information about updates and notifications of a user and also provides a one-click-interface that makes it easy to update the current status, hide information provided by friends and it updates you about people a user may know or groups or conversations that the user may be interested in.
Real time updates, One of the reasons why micro-blogging services have managed to take off over the last years, was their ability to bring the new, “real-time” dimension to the social interaction on the Web. Different from instant messaging where users were mostly focused on the two-way-conversations, Twitter & Co. delivered many-ways-conversations to the Web. Simple and Usable Forms, Web forms are probably the most important design element for social media and networking sites. Forms and inputs are used in everything from sign-up to search, log-in, replying to a post or adding some other content. Since forms are extremely important, they must be usable.
2) I would defiantly agree to start the loyalty card in my hypermarket. One of the most revenue generating businesses is the