Direct Marketing

Topics: Rakuten, Marketing, Direct marketing Pages: 4 (1127 words) Published: June 23, 2013
Rakuten, Inc. (楽天株式会社 Rakuten Kabushiki-kaisha?) (JASDAQ: 4755) is a Japanese electronic commerce and internet company based inTokyo, Japan. Among its numerous online properties, its flagship business-to-business-to-consumer e-commerce site Rakuten Ichiba, is the largest e-commerce site in Japan and among the world’s largest by sales. Its global presence has been reinforced through buying online retailers Buy.com (US), Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland) and Play.com (UK), and investments in Ozon.ru and AHA Life. Whereas other marketplaces may compete directly with sellers, Rakuten sets out to empower merchants deliver "Omotenashi", a Japanese attitude to customer service and hospitality, intended to help sellers create lasting relationships with buyers.[3] Founded in February 1997 as MDM, Inc., Rakuten Shopping Mall (楽天市場 Rakuten Ichiba?) started operations in May the same year. In June 1999 MDM, Inc. changed its name to Rakuten, Inc. In 2011, the company's revenues were US$ 4.7 billion with operating profits of about US$886 million, suggesting an 18.8% operating profit margin. In December 2011, the Rakuten group (JASDAQ: 4755) had a market capitalization of US$13 billion and about 10,000 employees worldwide. Headquartered in the Shinagawa Seaside Rakuten Tower (品川シーサイド楽天タワー Shinagawa Shīsaido Rakuten Tawā?) in Higashi Shinagawa,Tokyo.[4][5] and driven by founder, chairman and chief executive Hiroshi Mikitani, Rakuten in 2005 started expanding outside Japan, mainly throughtakeovers and joint ventures.[6]

the Rakuten Eco-system will continue to enrich the lives of all members who use our services. -------------------------------------------------
One-stop access to a variety of services on the Internet
Rakuten provides one-stop access to a wide range of services via the Internet. Our member database serves as the foundation for an enhanced marketing strategy based on the organic linkage of all Rakuten Group...
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