Dippin' Dots

Topics: Ice cream, Management, Dippin' Dots Pages: 7 (774 words) Published: June 21, 2013
Rejoyce Lunceford,

Reynold Vaz,

Badr Algharairi

Yan Fang

Violet Amoabeng

What are Dippin’ Dots?

Dippin' Dots are tiny beads of ice cream, yoghurt, sherbet and flavored ice. Microbiologist Curt Jones used his background in cryogenic technology to invent Dippin' Dots in 1988. His invention is now considered the unique, futuristic and fun way to eat ice cream! Dippin’ Dots Inc. is a PRIVATE company.

How Are Dippin’ Dots Made?
Dippin' Dots are beads of cryogenically frozen ice cream. They use a combination of natural ice cream ingredients, the same found in conventional ice cream, and flash freeze it into tiny beads. The ice cream is then packaged and shipped.

Ice Cream of the Future?

Much like microwave ovens revolutionized the way we cook, Dippin' Dots is revolutionizing the way we think of ice cream. Their high-tech cryogenic freezing process is a highly advanced method of ice cream production, unique within the ice cream industry.

What elements in the external environment might affect Dippin’ Dots’ strategy?

Elements & the External Environment

Entrepreneurial zeal
1. Resources: Financial, Human & Social 2. Leadership: Vision, Dedication and Drive 3. Strategy: Differentiation, Patents, Franchising, Partnerships, International market

Elements & the External Environment

Porter’s five forces model
• Threat of new entrants (HIGH) • Power of Suppliers (HIGH) • Power of Buyers (HIGH) • Threat of substitutes (LOW) • Intensity of rivalry (HIGH)

Elements & the External Environment
SWOT Analysis
Strengths • UNIQUE, BRAND, VISIBILITY, VARIETY, AFFORDABILITY, SIMPLICITY Weaknesses • NOT A NECESSITY, PRODUCT RESTRICTIONS, PATENT LOSS

Opportunities
•FRANCHISING, GLOBAL MARKET Threats •ECONOMY, NEW ENTRANTS

What internal resources does Dippin’ Dots have that might help it support its competitive strategy?

Product Life Cycle of Ice Cream:
The Ice Cream Industry is in a Mature stage of the product life Cycle.

Why?: 1. Product

2.
3. 4.

Price
Distribution Promotion

Product Life Cycle of Ice Cream:

Internal Resources of Dippin’ Dots
Strategies in the Mature Stage:
1. Reverse Positioning - A break in industry tendency to continuously augment products, characteristic of the product life cycle, by offering products with fewer product attributes and lower prices

2.

Breakaway Positioning - A break in industry tendency to incrementally improve products along specific dimensions, characteristic of the product life cycle, by offering products that are still in the industry but perceived by the customer as being different.

Internal Resources of Dippin’ Dots

Internal Resources of Dippin’ Dots: 1. 2. 3. 4. A Unique Value Chain Human Intellectual Capital Research and Development Entrepreneurial Leadership

5.
6.

Social Capital
Total Quality Management

What is Dippin’ Dots’ competitive strategy, and what is the basis of its competitive advantage?

Dippin’ Dots Competitive Strategy
Total Quality Management::

1.

The quality standards are maintained in the organization

2.

Procedures, processes and resources needed to implement quality management

The extent of the quality program can be determined by the quality of product, cost benefit analysis, cost of quality, return on investment and performance of management etc

Dippin’ Dots Competitive Strategy
1. Increase the worth of their business Make more profit.

The Growth and Expansion

2. Search the best markets in order to satisfy the customer’s need according to their system

3.

Helpful factor for the companies to grow their business worldwide

Dippin Dots Competitive Strategy

The Size of Market
1. In order to increase the sales the companies use to increase the customer base all over the world. 2. Go to the international markets

Dippin Dots Competitive Strategy

The Reduction in Cost
1. 2. 3. 4. Reduce the price of product Reduce the overall cost In...
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