Digital Marketing Plan

Topics: Customer, Social media, Marketing Pages: 1 (346 words) Published: September 4, 2014

ASSIGNMENT DIGITAL PLAN – Individual Pre Work
Timbuk2 Digital Marketing Strategy Analysis

POSITIVE
NEGATIVE
Website
Simple and effective layout
Relevant content
Advertises events, contests and programs for customers to participate (4th July Sale, “Golden Ticket” Contest, Bike Share) Calls-to-Action
Not clear
Customer needs to browse through the page to find Contact information Should have obvious positioning (top right/left), larger font and contrasting color. Social Media Marketing
Excellent customer service approach (inquiries answered in an hour) Timbuk2 customers can follow posts from the brand on Facebook, Twitter, Instagram, YouTube and Timbuk2 Blog. Social media integration with website

Adds credibility with real time sharing and by engaging their audience SEO
Low prominence on organic search results
Frequently searched keywords do not match with the brand unless this one is specifically searched for Should consider adding relevant keywords to website might increase traffic Content Strategy
Customer decides whether they want to sign up for newsletters and offers Provides customized information if customer desires (selecting preferences and gender) Intuitive navigation
Enjoyable browsing experience
Not Mobile Friendly
Does not have a Mobile App
Website is not mobile friendly
Webpage does not adjust to a smartphone screen
Customers might become frustrated trying to navigate the site. Needs to keep up with tech-savvy customers
Purpose
Branding: innovation within the brand, high costumer involvement, consistent theme, foundation based on quality (life warranty) Lead generation: letter subscriptions, registration for offers generate high lead generation E-commerce: on top of trends, online shop allows customers to personalize products and its simplicity makes the browsing experience more pleasant. Interactivity

The website has limited visual stimulation.
No videos on website (except for description of products), Facebook or...
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